Answered raw tape
D 5 · C 5 · P 5 · Cm 4 4.85
Q So when a press release from Easy Newswire goes to a publisher, does it go to like a certain section? Is it like a release section? And let's say it goes to the AP, for instance, where does that get distributed on the AP Newswire? Where do I find them?
A It does. So the, we have a direct partnership with the AP. That's actually the first partnership that we did. Um, and, and so does, uh, some of the legacy players, uh, but the AP has a specific section on their site for press releases and segmented by their partners that they work with, including easy newswire. So if you go to their site, you'll see it. Um, in addition to that, we work with the AP to distribute it. Now it's not guaranteed, but often, um, You know, the, the average pickup is around five to six links with about 3000 member newsrooms that subscribe to the AP's feed across the country. And that's everyone from like the New York Times down to, um, you know, a low, a local publication to a college newspaper.
AI assessment note: “the AP has a specific section on their site for press releases”
Answered raw tape
D 5 · C 4 · P 4 · Cm 4 4.30
Q imagine it's kind of a tougher pitch because I, you know, having worked inside some newsrooms, like in media companies, they're like fairly slow and like, they tend to really drag their feet on innovation and you're coming to them saying, Hey, not only are we building, you know, a new, new newswire, but we're going to use AI in the, in the creation process. What are those conversations like?
A I just, well, look, we, the conversation with publishers actually, um, Uh, relatively straightforward. We provide them three things, revenue, content, and, uh, advertising leads. So they like us. We give them three things. Uh, we also do all the heavy lifting. We have a great technical team. We work closely with the publishers to make sure that the integration on the technology side is seamless. Um, on the topic of AI, we make it pretty clear that, look, this is, and to be transparent, about half of our users, uh, uh, leverage our AI writing wizard. The other half they have, right. The other half have their own content ready to go, and they really just want better, uh, and more, uh, transparent distribution. Uh, but the, and we make it clear to our, our, our, our customers and to publishers that this content is really a draft and the customer can modify it, personalize it in any way they want. And we also have we, and on top of that, we have a lot of filters in place to check for the, um, state brand safety of a, of a, um, of a piece of content to make sure that it fits the narrative or fits the, um, the voice of a publication and so forth.
AI assessment note: “the conversation with publishers actually, um, Uh, relatively straightforward.”