Answered raw tape
D 5 · C 5 · P 5 · Cm 4 4.85
Q like something goes wrong because stuff always goes wrong on the internet. They're able to identify it and respond. So if you could take us through the process a little bit, just to give us a sense as to what a network will do in order to be able to keep that connection crystal clear, it would be really interesting. Like what happens when there's a problem? What happens next?
A Yeah. So, so first of all, I'll contrast it with television. Televisions are, are dumb receiving devices, right? They just receive signal and then decode it onto the screen. That's it. There's no, there's no back channel. There's no conversation back of, did I get it? Did it work? Television just assumed that it's gonna work. In streaming, everyone's device that you watch a streaming on, any, any IP delivered device has the ability to send data back. So the good thing is, is now the communication becomes bi-directional, which is critical because anyone who's pushing any business, any business over the internet, whether It's a video product like NBC with the NFL game or even your apps, right? Everyone has the same challenges when they go to buy shoes on an app as you'll hit delays and you'll hit buffering. The good news is all those devices are throwing data back to the source of the people that are trying to serve that digital product. So Conviva essentially captures all of that sessionized data, leaving the device, basically telling NBC during the game what the consumer's experience is as they're watching it. So NBC is looking at the twenty million devices, again, aggregated from Conviva. We collect all the session data from the client side and we ship it back to NBC in a, in a NOP dashboard. You talk about operations, network operations. So they're able to look at their, thei…
AI assessment note: “we ship it back to NBC in a, in a NOP dashboard”
Answered raw tape
D 4 · C 4 · P 4 · Cm 3 3.85
Q So you're talking about millions of different streams. And I'm sure every stream is different device that they're catching this on different bandwidth constraints or not. Uh, so how did they, how do you then work with a company like, or an organization like the NFL to make sure that that goes off smoothly?
A Yeah. Well, the number one thing about flipping from television to streaming is everyone's stream is unique, right? Even your bit rate, the, the rate at which you're consuming the bits to watch that game are vary, uh, from everyone else's. So the, so everyone is a unique viewer in the streaming version of an NFL game versus one of many in a television broadcast in that it's also the ability for NFL and NBC to see the quality that everybody's getting in real time, by the way. Right. Cause it, cause any, anything on the internet, we've, We're all consumers, right? We're all watchers of games. We're all consumers of, of retail apps. Everything we do as a society now is on the internet. So when, when you say buffering, everybody knows what buffering is. Yeah. Everybody knows what pixelation is, right? So all these early terms are now part of our, our, our, our vocabulary as consumers. And so as, as NFL and NBC push that game over streaming, the key is high quality, because if everyone's streamed through the, through the internet is unique, And the internet is, you know, not built for, for that type of business. The quality of the consumer's experience can vary as well. Just like it's everyone's unique, uh, viewer, everyone's experience can be unique. So NBC deploys Conviva so that in real time, they're able to see every one session, right? Because in the old days of television, I j…
AI assessment note: “NBC deploys Conviva so that in real time, they're able to see every one session”
