Q So you, you have a lab here, Kilby Labs. That's meant to do exactly that. So what is the process that Kilby Labs uses?
A So, um, Kilby Labs, as I mentioned, Jack Kilby was our, uh, kind of the inventor of the integrated circuit. So we're named after Kilby Labs. Uh, we're named after Jack Kilby and, um, we do the advanced research for TI. So I'm actually a part of Kilby Labs and we were really chartered with developing the high risk, highly disruptive technologies across all of the areas that TI supports. So that's our charter in kind of, um, in simple terms. And it spans all of these different foundational technologies, foundational chips that I've mentioned. I think that the interesting thing, you know, I've been in Kilby Labs for a long time. We've learned a lot of, uh, a lot of things over the years, even outside of the technology. And, um, I think that, you know, 10 or 12 years ago, maybe even 15 years ago, We would have a great idea. We would develop that idea. We would do it in insulation inside of Kilby labs. We'd be really proud of what we accomplished. Um, we would demonstrate a proof of concept, and then we would throw it over the fence to a product team that was supposed to, to take it to product, and they wouldn't do anything with it, and it would frustrate us. And I think what we learned over the years is that just as important as the idea is also the model for how you develop these ideas. So the model that we use right now, and I think it's actually quite successful is we co-develop…
AI assessment note: “the model that we use right now... is we co-develop these ideas with the businesses”