Q of new problems, which we're going to tackle in a second. But I, I just want to go back to one thing you said before we move to move there. Um, which is, you said that you tried to sort of broker, um, a understanding and a way forward between the publishers and the platforms, right, the news publishers and Facebook, and that it didn't work. Why didn't it work?
A I thought about this quite a bit. Um, I, I really think at the end of the day, and this is actually why I'm very optimistic about news and AI going forward, you're never going to solve, um, I mean, what we were trying to do was get more high quality news on the platform, right? But if you're optimizing for engagement, which is what social media does, you can't also optimize for accuracy and quality, because that tends to not be what people engage with. What do they engage with? They engage with the most hyperbolic, you know, crazy content out there. Just, that's just the human nature. So, if social media is always going to optimize for engagement, it's very hard unless you make a decision, which, you know, is not something that big social media platforms are inclined to do about how, you know, how you're going to rank news content, then it's just not going
AI assessment note: “if you're optimizing for engagement... you can't also optimize for accuracy and quality”