Q that's built around it, which is actually kind of garbage that we're going to talk about. Um, and maybe that's the thing that you guys are trying to fix. I won't give it away for you, but, um, you know, how does this and, uh, what role does the press release play for companies? And then how could generative AI actually help improve what we're seeing today in the market?
A Yeah, so the way we think about a press release is that it's not necessarily a document that we are meant to flip into an email and inundate journalists' inboxes with. What the press release really is is a document of record for any organization to put a stake in the ground about their own momentum. It can be used as an internal motivating tool just as much as it can be for an external or for a journalist-facing pitch. Um, so we're really excited about, um, enabling more companies to talk about their momentum in a way that's standardized and formalized in this, uh, in this sort of format or structure. Um, in terms of what we're doing with this, um, uh, product in terms of producing these press releases is, um, creating a better experience around it. Um, historically, this has been one of, of lots of different editors, um, lots of people, different people involved, um, lots of three AM nights sort of cramming out this content. And what we see this, um, could potentially be is something that's much more streamlined, much more easy to use. Um, and something that can really elevate your brand.
AI assessment note: “What the press release really is is a document of record for any organization”