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How Generative AI Could Change Shopping Forever — With Rubail Birwadker Nov 20, 2025 · 27 mentions

• ▶ 0:09 Alex Kantrowitz We're joined today by Rubel Berwaker, the global head of growth products and strategic partnerships of Visa in a conversation brought to you by Visa and Rubel.
• ▶ 1:47 Rubail Birwadker Look, as, as, as someone who's been at Visa for a very long time, I think I see myself as a little bit of a historian, which is, we've seen about in the last 35 years or so, we went from what we called originally online commerce, which was…
• ▶ 10:14 Alex Kantrowitz Yeah, it definitely does, and it's very interesting for me to hear your perspective because, of course, you're coming from Visa.
• ▶ 10:29 Alex Kantrowitz Um, and of course, you know, I think Visa has ways if you're, if you're a Visa user, you, you might want Visa to help make this, you know, make the recommendations more personal. 10 times in the scene
• ▶ 14:09 Alex Kantrowitz So how could this discovery process, uh, look as, as Visa gets involved?
• ▶ 17:38 Alex Kantrowitz Um, what, what is the visa approach going to be if, um, let's say my agent goes out and uses my visa card and buys a lot of stuff for me. 8 times in the scene
• ▶ 24:39 Rubail Birwadker And we take that responsibility very, very seriously when it comes to like the Visa ecosystem.
• ▶ 24:48 Alex Kantrowitz For instance, uh, Visa's working on something called the trusted agent protocol. 3 times in the scene
• ▶ 31:50 Alex Kantrowitz Rubella, if people want to learn more about what you're up to, what Visa's up to, or if you have any favorite podcasts or blogs that you, you know, subscribe to that you want people to check out, anything you want to throw out there for…