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direct response

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jun 22, 2026 by Alex Kantrowitz · across every show →

Everything said about direct response, oldest first

Jun 22, 2026 neutral
Prediction Not checkable as stated
Kantrowitz: AI companies will aggressively pivot from brand advertising to direct response
“And obviously they always come out with the high touch brand and then they will like get you on the direct response, like super targeted stuff. Once they realize they can't make money on brand.”
Alex Kantrowitz Jun 22, 2026 ▶ 19:20 Are AI Glasses Over? + Big Technology AI Summit Audience Questions
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