also referred to as: alphabet
includes Google Search, Google TPU, Google Cloud, Google Docs, Google Gemini, Google Sheets, Google DeepMind, Google Chrome, Google Ads, Google Bard, Google I/O, Google Assistant and 5 more
90 statements across 32 episodes · 36 bullish · 33 bearish · 14 people on the record · first statement Jan 25, 2024 by Brad Gerstner · said 605 times in 43 episodes since 2024 · across every show →
Mentions by year, the whole family
brought up most by Brad Gerstner (276), Bill Gurley (194), Dylan Patel (65), Jensen Huang (12), Sunny Madra (10), Aaron Levie (10), Satya Nadella (8), Gavin Baker (6)
tap a year for its mentions
2026 17 mentions in 2 episodes 9 per episode
2025 211 mentions in 19 episodes 11 per episode
- Grok 3, AI Memory & Voice, China, DOGE, Public Market Pull Back | BG2 w/ Bill Gurley & Brad Gerstner · Bg2 Pod
- Market Predictions, Rates & Inflation, DOGE, CES, AI Compute | BG2 w/ Bill Gurley & Brad Gerstner · Bg2 Pod
- Coatue’s Laffont Brothers. AI, Public & VC Mkts, Macro, US Debt, Crypto, IPO's, & more | BG2 · Bg2 Pod
- NVDA GTC, M&A Wiz / Goog $32 B Deal, April 2 Tariff Uncertainty; Huawei Belt & Road; ChatGPT | BG2 · Bg2 Pod
- NVIDIA: OpenAI, Future of Compute, and the American Dream | BG2 w/ Bill Gurley and Brad Gerstner · Bg2 Pod
- Liberation Day, Tariffs, US v China Open Source, OpenAI, $CRWV, TikTok | BG2 · Bg2 Pod
- China Open-Source, Compute Arms Race, Reordering Global Trade | BG2 w/ Bill Gurley and Brad Gerstner · Bg2 Pod
- All things AI w @altcap @sama & @satyanadella. A Halloween Special. 🎃🔥BG2 w/ Brad Gerstner · Bg2 Pod
- 11 more episodes that year, every mention in 2025 →
2024 377 mentions in 22 episodes 17 per episode
- AI Semiconductor Landscape feat. Dylan Patel | BG2 w/ Bill Gurley & Brad Gerstner · Bg2 Pod
- Ep14. Public Market Volatility, AI Air Pocket, $GOOG Ruling | BG2 w/ Bill Gurley & Brad Gerstner · Bg2 Pod
- BG2 with Bill Gurley, Brad Gerstner & Aaron Levie | Software Valuations, Earnings, Immigration | E02 · Bg2 Pod
- BG2 w/ Bill Gurley & Brad Gerstner | NVDA, Chips, AI Compute Build Out, AI Impact on Big Tech | E03 · Bg2 Pod
- Ep9. GPT-4o, Astra, Multi Modal, China Tariffs, Tech Earnings | BG2 with Bill Gurley & Brad Gerstner · Bg2 Pod
- Satya Nadella | BG2 w/ Bill Gurley & Brad Gerstner · Bg2 Pod
- Ep19. State of Venture, AI Scaling, Elections | BG2 w/ Bill Gurley, Brad Gerstner, & Jamin Ball · Bg2 Pod
- Ep5. Stock Comp, AI Cold War, Valuations for LLM | BG2 with Bill Gurley, Brad Gerstner, & Bob Mylod · Bg2 Pod
- 14 more episodes that year, every mention in 2024 →
Everything said about Google, oldest first
Jan 25, 2024 neutral
Jan 25, 2024
Feb 8, 2024 bearish
Gerstner: Google faces an innovator's dilemma moving from search ads to answers
“I just think it's this innovator's dilemma, right, that Google faces, which is that 99% of their profits or a 110% of their profits comes from an advertising model around 10 blue links that is just at its core seems somewhat at odds with what perplexity is doi…”
Feb 8, 2024 neutral
Gerstner: Buying Perplexity Would Cannibalize Google Unlike Meta's M&A
“With Instagram and WhatsApp, it was not, they were not facing innovators dilemma. They, those deals did not cannibalize their core business in the way that perplexity would cannibalize, at least in part, the core business at Google.”
Feb 8, 2024 bearish
Feb 8, 2024 bearish
Gerstner: Google will almost certainly not replicate its search monopoly in AI
“All I'm saying is the idea that Google can replicate a 99% monopoly and take all of that pool of profits with it into this new world after letting ChatGPT become the verb, at least at the start, for what this new world is. It just, you know, that to me is almo…”
Feb 8, 2024 negative
Gurley: Moving search from ads to transactions causes a 10x revenue reduction
“You're not going to get to the same revenue per visit with a transaction model that you do with the ad model, because you already mentioned Cactale TV, people will pay using marketing math 4050, 60% of first purchase. With a transactional integration, they wan…”
Feb 8, 2024 bullish
Feb 8, 2024 negative
Gurley: Google's aggressive culture makes win-win partner deals impossible
“Every company I've ever had that sat down to do a deal with Google has been shown a contract that you would never, ever, ever, ever consider. And if we're going to get to a place where I just tell Google my favorite travel site is this, my whatever, they're go…”
Feb 8, 2024 negative
Gurley: Antitrust Scrutiny Puts Google in a 1990s Microsoft-Style Penalty Box
“Google's like not allowed to do that right now, which it's totally crazy. I mean which, it's actually one last thing is. It's similar to Microsoft in the 96, 97 timeframe where they were, you know, in the penalty box and couldn't do those similar things.”
Feb 22, 2024 negative
Gerstner: AI search query answers cost 10x more than 10 blue links
“So if you say, like, what's it cost to provide 10 blue links? It's about a third of a penny or less per query. Now, what does it cost to do that for 750 tokens today? And of course, this will go down over time, but it's 10 X more, right? It's four cents. Per q…”
Feb 22, 2024 bearish
Gerstner: Google search market share and gross margins will decline
“Your share likely goes down over time because you have people like ChatGPT you have to compete with. But worse yet, your margin on each of those queries goes down over time. I don't know what it nets out at, 50%, 60%. Now, mind you, for perplexity or co-pilot …”
Feb 22, 2024 bullish
Feb 22, 2024 neutral
Gerstner: Google trades at the lowest P/E and growth rate among MANG peers
“This is the 23 through 25 expected growth rates. 14% for Microsoft, 12% for Amazon. 42% for NVIDIA and 11% for Google. So Google's already expected out of those four to be growing at the slowest rate. But then what's interesting, if you come down here, To the …”
Feb 22, 2024 negative
Gurley: Ecosystem partners distrust Google and prefer OpenAI and Perplexity
“I don't think Google has treated its partners well in the search ecosystem. And so there's a lot of angst there and a lot of mistrust. And so if, OpenAI or perplexity came along and said, would you integrate and pass tokens? They might say yes. I think they're…”
Feb 22, 2024 neutral
Gerstner: Google search query growth slowed to 4% per year
“The number of queries that are asked of Google has slowed down a lot, right? So they're growing at about four percent a year. Monetization is up a lot, 13%, more ads on the page. We've talked about that. And so you have a 17% CAGR around search.”
Feb 22, 2024 bearish
Mar 7, 2024 negative
Gurley: Google Gemini acts like an autocratic model restricting information
“The Google Gemini model was much more similar to something autocratic that you might equate with a communist society, like that's intentionally limiting the information you can have and painting it in a very specific way. And so, yeah, I, I'm more afraid of th…”
Mar 7, 2024 bearish
Gerstner: OpenAI Should Rename to ChatGPT and Focus on Google
“If I was Sam Altman running OpenAI, I think I might rename the company ChatGPT and just focused on the multi-trillion dollar opportunity to replace Google, right? Because I think winning at both, beating Google at consumer and beating Microsoft at enterprise y…”
Mar 21, 2024 negative
Apr 4, 2024 bearish
Gerstner: $20 Monthly Fees for Consumer AI Are Not Defensible
“Listen, I don't think a 20 dollar a month fee for my consumer AI is going to be defensible. And the reason I don't think that's defensible is because they're going to be way too many people in the pool. Apple's going to have one. Google's going to have one. Me…”
Apr 18, 2024 bullish
Apr 29, 2024 bearish
Gurley: Consumer AI Tools Lack Differentiation Needed to Reach Escape Velocity
“Right now, it's hard to believe that any of them, including the Google one, like, are going to have escape velocity because the differentiation, I'm not seeing, maybe you guys are, I'm not seeing an element of differentiation on the consumer facing tool that's…”
May 16, 2024 bearish
Jun 10, 2024 bullish
Gurley: Gemini in Workspace and Android could be a huge win for Google
“They've always had sheets and docs, and a lot of the startups in our community live on that stuff, but it hasn't really competed with the Microsoft stack, and with Satya's comeback, everyone's been super, you know, super excited about what this means for Micro…”
Jul 11, 2024 positive
Jul 25, 2024 bearish
Jul 25, 2024 neutral
Gurley: Antitrust concerns likely did not derail Google-Wiz deal
“I wouldn't, I have a hard time believing this one was a concern about The antitrust because Google doesn't have a huge security business and there, there's actually concern about consolidation around Palo Alto and Microsoft and Cisco in the industries, or in C…”
Aug 9, 2024 bullish
Aug 9, 2024 bearish
Aug 9, 2024 bullish
Gurley: Google possesses the best asset stack for personal AI assistants
“When I think about the personal assistant side, having the assets of Gmail Docs, spreadsheets, and Android, you know, and I actually ran into Samir Samadhi runs Android the other day, and I had this discussion with him. It's the best set of assets. Like, if yo…”
Aug 9, 2024 negative
Gurley: Ability to Impose One-Sided Deal Terms Should Be Monopoly Test
“I've often said that I, that the federal government should Have a new test for a monopoly, and I, and this is very self-centered bias to someone who's been a venture capitalist working with small companies for a long time, but for over the course of the years,…”
Aug 9, 2024 positive
Gurley: 100% Bing Revenue Share Would Earn Apple Less Than Google Deal
“So the reality is that Google's monetization is so much better than anyone else that's out there that I don't think there's a deal you can do with Bing that will create that amount of net income for Apple. So there's no, like, Apple's not mad about this deal. …”
Aug 9, 2024 bearish
Gerstner: Altimeter passed on Character.ai due to unsustainable CapEx requirements
“I would say that we looked at both inflection and character. We really liked what we saw at character. We wanted to be involved in it, but it was really hard to underwrite it for exactly this reason. We said the most likely outcome is that they're going to be …”
Aug 9, 2024 negative
Gerstner: Blocking Big Tech From Small M&A Harms the Country
“We need to get back to a place where, you know, Microsoft and Google can go buy, you know, a company that's de minimis relative to their size. You know, Amazon can buy vacuum cleaner company, you know, iRobot without, you know phalanxes of lawyers and having t…”
Oct 13, 2024 bullish
Oct 31, 2024 neutral
Gurley: Direct AI transaction completion will reduce revenue per visit
“Their revenue per visit is going to fall if they complete the transaction. Because someone is spending marketing dollars to take that customer to their website and run the transaction with the hopes that they'll come directly back to that website. So they'll s…”
Oct 31, 2024 bullish
Gerstner: Hyperscalers and OpenAI are solely focused on 1-3 gigawatt power sites
“When I talk to CoreWeave, when I talk to Azure, when I talk to OpenAI, when I talk to Amazon, Google, et cetera, not one of them Is talking about anything other than how do we find the facilities that can support a gigawatt or two gigawatts or three gigawatts …”
Oct 31, 2024 bullish
Nov 27, 2024 positive
Gurley: Anthropic Open-Sourcing MCP Matches Google's Kubernetes Strategy
“I think it is one of the most savvy competitive Weapons you can bring to the field. I'm sure they were worried that open AI would create proprietary data connectors and they want everyone to use this one very similar to what Google did with Kubernetes.”
Dec 12, 2024 negative
Microsoft missed early deep learning opportunity with Geoffrey Hinton to Google
“In fact, even Hinton worked, like some of the early work in DNNs happened when he was in residency in MSR and then Google hired him. So we missed, I would say, even in the early 20 tens, some of what could have been doubling down at around the same time that G…”
Dec 12, 2024 neutral
Dec 12, 2024 neutral
Dec 23, 2024 bearish
Dec 23, 2024 positive
Patel: Google has run transformers in Search workloads since 2018
“Google was running transformers even in their search workload since 2018, 2019. The advent of BERT, which was one of the most most well-known, most popular transformers before we got to the GPT madness is, has been their, in their production search workloads f…”
Dec 23, 2024 neutral
Dec 23, 2024 bullish
Dec 23, 2024 positive
Patel: Google built rack-scale AI systems with Broadcom in 2018 before NVIDIA
“Google actually did this alongside Broadcom you know, and they did it before Nvidia, right? You know, today everyone's freaking out about, or not freaking out, but like everyone's like very excited about Nvidia's Blackwell system, right? It is a rack Of GPUs. …”
Dec 23, 2024 bullish
Dec 23, 2024
Dec 23, 2024 positive
Patel: Multi-gigawatt buildouts disprove claims that AI scaling is over
“Why is Mark Zuckerberg building a two gigawatt data center in Louisiana? Why is Amazon building these multi gigawatt data centers? Why is Google, why is Microsoft building multiple gigawatt data centers? Plus buying billions and billions of dollars of fiber to…”
Dec 23, 2024 bullish
Patel: Broadcom holds custom ASIC wins with Meta, OpenAI, and Apple
“Broadcom does have multiple custom ASIC wins, right? It's not just Google here. Meta's, Meta's ramping up mostly still for recommendation systems, but their custom chips are gonna get better. You know, there's other players like OpenAI who are making a chip, r…”
Dec 23, 2024 negative
Patel: Initial NVIDIA GPU cloud deployments suffer a 5% failure rate
“Google's brought in a level of reliability that NVIDIA GPUs don't have. You know, the dirty secret is to go ask people what the reliability rate of GPUs is in the cloud or in a deployment. It's like, oh God, it is not, they're reliable-ish, like, but like, esp…”
Jan 11, 2025 neutral
Gerstner: Reasoning models dwarf single-shot ChatGPT in compute consumption
“You have these O series models, and now you have deep reasoning out of Google that launch this whole different vector of scaling intelligence and reasoning. But the thing about those, Bill, as you well know, is they are compute hogs. Right? The number of token…”
Jan 11, 2025 bearish
Gerstner: Google faces the biggest innovator's dilemma in Silicon Valley history
“They are facing the largest innovators dilemma in the history, or certainly from my perspective, the history of Silicon Valley. And I think it's almost impossible to replace a 99% incremental margin business, i.e., a monopoly search business with whatever come…”
Jan 11, 2025 bullish
Gerstner: Google and OpenAI will launch superior coding agents in 2025
“I think you're going to see some pretty dramatic breakthroughs this year on coding, right? So think about all the startups that we've seen in the coding space. A lot of them have used prompt injection and other techniques in order to You know, kind of get thes…”
Jan 11, 2025 neutral
Jan 11, 2025 bullish
Gurley: Google possesses a consumer AI asset stack Apple and Microsoft lack
“And, you know, you look at a company like Glean that I know you you're in and is doing well, you know, you can create Glean for the rest of us. If a company commits to being on the Google stack and has all these things and it becomes a combination that no one …”
Jan 11, 2025 positive
Gurley: Gemini has an unmatched advantage in local search reviews
“Gemini is really good at local. Because they have all the local reviews. So I find myself now, if I'm going to a restaurant, you can say, what are the three dishes people have loved the most? What are the two that you stay away from?”
Jan 23, 2025 neutral
Mar 2, 2025 bearish
Mar 2, 2025 bearish
Mar 2, 2025 bearish
Mar 2, 2025 neutral
Mar 2, 2025 bullish
Gerstner: AI model inference will deliver strong gross margins at maturity
“I would just posit for you that you'll be able to come up with a variable expense structure using the right mix of models that will be a great margin. May not be as high as retrieval was for Google, but still a great margin.”
Mar 2, 2025 bearish
Mar 2, 2025 negative
Gerstner: Letting ChatGPT launch first was Google's mortal sin
“The only thing that could attack Google was never anything head on. It had to be an orthogonal attack from something that was 10 X better, a hundred X better because it gave us answers instead of blue links, right? That's why it was such a mortal sin for them …”
Mar 2, 2025 neutral
Mar 21, 2025 positive
Mar 21, 2025 neutral
Apr 4, 2025 negative
Gerstner: Breaking up Google's search monopoly in 2025 is ridiculous
“I always get a, you know, a laugh out of the fact that finally in 2025, the first time we've actually had competition for Google, like very clear that competition is coming to all those categories, and now we get around to talking about breaking up their searc…”
Apr 4, 2025 neutral
Apr 4, 2025 positive
Gurley: Google open-sourced Kubernetes defensively to break AWS cloud lock-in
“Google had a Piece of technology called Kubernetes. It was orchestration that would allow you to move a workload. If that became a standard from one, you know, one large server vendor to another, right? It basically created ease of distribution. So you could r…”
Apr 4, 2025 bullish
Gurley: AI agents will disrupt Google's high-fee ad model to OpenAI's benefit
“I personally don't think there's any way when that world you're talking about, that agent world evolves, that that partner in a hotel is gonna pay a fee anywhere close To the fee that's paid to Google by someone that's marketing a service that I always say usi…”
Jun 6, 2025 bullish
Jun 20, 2025 bearish
Philippe Laffont: ChatGPT subscribers reduce Google page views by 8% to 11%
“Absent chat GDP chat GPT, maybe Google page use for particular user growing four percent per year. So we are consuming more Google. Then we get a subscription to chat GDP, which we Chad, Jesus Christ, I confused GDP and GPT. We get a subscription and now we're…”
Jun 20, 2025 bullish
Jul 10, 2025 neutral
Dell: Custom ASICs gain share at hyperscalers, but customer count remains small
“I think for the larger model companies and hyperscalers certainly custom ASICs are gaining a lot of share. And when you have control over the workload and you can you know, take the time to optimize your workload you know, that's certainly going to be a part o…”
Jul 31, 2025 bearish
Jul 31, 2025 bullish
Madra: Google's monthly AI token volume exploded 200x to 1 quadrillion
“In the Mary Meeker bond deck, you know, they have a slide there that shows Google went from five trillion tokens a month to 480 trillion tokens a month, and they had just put some press out that they crossed, like, you know, 800 trillion, and I saw something t…”
Aug 28, 2025 bullish
Gurley: Baidu Trades at Zero Enterprise Value Despite Apollo Robotaxi Asset
“While people are saying that, that the Waymos should be worth a hundred and seventy billion inside of Google, you can buy shares of Baidu for zero enterprise value. It's a thirty billion market cap, thirty billion in cash from the books.”
Aug 28, 2025 positive
Gurley: Google Should Consider More Aggressively Open-Sourcing Its AI Models
“Google historically, when it came to AWS, Open source Kubernetes and went after them. When it came to Apple, they open sourced Android and certainly some of their lower models are open sourced and competitive on open router, but maybe they should be more aggre…”
Sep 26, 2025 positive
Huang: Hyperscalers support NVIDIA's direct purchasing deals with AI labs
“But they would like to have the same direct relationship with us, direct working relationship, and direct purchasing relationship. Meta, just as what Zuck and Meta has with us it's exactly a direct. Our relationship with between us and Sundar and Google, direc…”
Sep 26, 2025 bullish
Huang: OpenAI is likely the next multi-trillion dollar hyperscaler
“I think that OpenAI is likely going to be the next multi-trillion dollar hyperscale company. Hyperscale like, ah, like Meta's a hyperscale. Google's a hyperscale. They're going to have consumer and enterprise services, and, ah, they are very likely going to be…”
Oct 31, 2025 neutral
Mar 15, 2026 positive
Jun 11, 2026 bullish
Jun 11, 2026 bullish
Baker: Grok 4.3 was the most intelligent 500B parameter model in the world
“Grok 4.3 was on the Pareto frontier, and as of 10 or 12 days ago, and these things move fast, most intelligent, five hundred billion parameter model in the world. And they were on the frontier, and there are four companies on the frontier. XAI, SpaceX AI, Goog…”