The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 7 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Evans: Apple launched Vision Pro with 20 use cases, mimicking Watch playbook
“They've kind of done what they did with the watch. And what they did with the iPad, which is make a list of 20 possible things that might work, try all of them, and then later on we'll double down on what works.”
Benedict Evans Jun 5, 2023 ▶ 2:47 Apple Vision
Assertion Supported
Evans: Specialized vertical software on iPads captured restaurants, not Big Tech
“That didn't get eaten by Google, or Amazon, or Apple. It's a generic iPad in a case, and then there's However many software companies, a bunch of software companies that go and solve, this is what restaurants need.”
Benedict Evans Aug 15, 2022 ▶ 20:09 Lighting and tech diffusion
Opinion
Evans: Instagram unbundled glossy magazines more than any other platform
“Instagram has unbundled glossy magazines. More than anything else, it's Instagram that undermined the business model of glossy magazines, and it launched at the same time as the iPad, and they pulled all the money into iPad editions, and that was not, that was…”
Benedict Evans Jul 13, 2021 ▶ 12:55 Creativity and Optimism
Opinion
Apple's custom silicon is likely 25% better than rival chips
“Apple now makes the, what's called the SAC, so the system on a chip, basically the CPU inside an iPhone and an iPad. While they design it themselves, it's manufactured for them by TSMC. That's probably 25% better than any other chip on the market.”
Benedict Evans Oct 19, 2020 ▶ 19:13 What the Apple and Facebook events tell us about their product cycles
Disclosure
White: Condé Nast wasted heavy investment on closed iPad magazine replicas
“I remember when, at Condé Nast, we were, we went heavy on iPad editions of the magazines spent a lot of money A lot of money on trying to do this and then even try to do Kindle versions of the magazines as well, thinking this is where publishing was going, and…”
Jeremy White Jun 21, 2021 ▶ 2:22 The Business of publishing
Assertion Supported
Evans: Apple has sold half a billion iPads
“So there is the iPhone and then they have the iPad, which leverages it, and they've sold half a billion of those.”
Benedict Evans Nov 16, 2020 ▶ 4:58 The paradox of Apple
Assertion Supported
Two modern iPads contain more transistors than every 1984 Mac combined
“The SAC and the new iPad has I think 11.8 billion transistors. Which, what does that mean? Well, you're going to do the math. The original Mac in 1984 had 68 K, 68,000 transistors, and they sold 370,000 in the first year. So you can work that out, and it turns…”
Benedict Evans Oct 19, 2020 ▶ 19:44 What the Apple and Facebook events tell us about their product cycles
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