Brody: Sustainable products fail if not perceived as best in class
Leonard Brody · The magic customer · Oct 15, 2023 · at 52:56
Leonard Brody discusses why mission-driven and eco-friendly products must lead with performance rather than relying solely on good intentions.
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“When people are forced to buy things that they think are better for the planet or better for them, if the product isn't perceived to be best in class, nobody cares.”
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