Vogue, every mention

mentionsepisodesper episode tap a year for its mentions

Verbatim, from the transcripts: the passages where Vogue comes up

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▶ 11:15 Benedict Catton So there were lots of people writing intelligent things about the clothes like Vogue and, you know, the FT and New York Times and all of these places, but there wasn't really anyone.
▶ 40:17 Benedict Catton that by clearly what happened, part of the, one way of thinking about it, influences quote unquote, is that they're unbundled in that, you know, if you're an Instagram star, you're, you've been, you've unbundled yourself from what would…

▶ 15:55 Benedict Evans Um, or be on the back page of Vogue. 2 times in the scene

▶ 14:10 Benedict Evans And obviously those all kind of blow into one in a sense, but like, there's only so many people who can do nationwide distribution to every Walgreens or Walmart or Macy's, and there's only so many people who can buy the back page of Vogue…

▶ 8:30 Benedict Evans But since the industrial revolution for the sake of argument, but there's limited space in the retailer and there's limited space in Vogue or how to spend it or whatever the magazine or whatever, you know, outdoor life or whatever, or the…

▶ 14:07 Benedict Evans To look at, look at photography and really understand that all this is going to create Vogue. 2 times in the scene

▶ 5:46 Benedict Evans And I suspect, though this is not my world, that if you're editing the cover of Vogue right now, or you're editing that photograph or that professional graphic for that, then you're probably still going to use Photoshop.

▶ 5:51 Benedict Evans You're reading Vogue and it has for perfume and it has ads for perfume and makeup and women's
▶ 24:41 Benedict Evans And maybe you'd buy an ad in Vogue, or you'd buy an ad in the local, or wherever it was, but you wouldn't start with a national TV campaign before you had a store.

▶ 3:56 Benedict Evans In PDF of, um, Model Railway World, they add zero extra cost, and suddenly they can sell globally, whereas the people trying to completely reinvent Vogue or Wired, suddenly you're spending double your money on making a whole other…
▶ 15:46 Benedict Evans And the way we ended up, we did it before the internet, of course, was I put, you know, ads for some things in Wired, and I put ads for different things in Vogue, and a little bit of the same.
▶ 41:07 Benedict Evans Did Vogue exist in 1900? 2 times in the scene

▶ 1:59 Benedict Evans In like, Vogue is one, there's no more magazines. 2 times in the scene

▶ 25:34 Benedict Evans And so you have this sense of kind of continuous, A, this sort of unbundling of the influencer point, you're unbundling from Vogue, or more probably from Elle, you're unbundling from the mid-market. 2 times in the scene

▶ 22:25 Benedict Evans Well, so like the number of makeup brands that there can be is in some sense is sort of constrained by like how much room there is in Sephora and how much room there is in Vogue, you know, not, not, not physically, but like, you know,… 2 times in the scene
▶ 29:05 Benedict Evans I remember that, that documentary about Vogue, September issue, whatever it is.

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