Publishers
1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Jun 14, 2021 by Benedict Evans · across every show →
Everything said about Publishers, oldest first
Jun 14, 2021 negative
Evans: Eliminating ad targeting concentrates revenue into large platforms and paywalls
“So the aggregate of all of this is basically the strong get stronger, the big get bigger. The advertising moves to the big, strong, established sites. Small sites, new interim sites, less targeted sites makes less money. Content moves behind paywalls.”