Procter & Gamble, every mention
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every year anyone Benedict Evans 15
Verbatim, from the transcripts: the passages where Procter & Gamble comes up
Amazon's $40B advertising business
- ▶ 8:59 Benedict Evans Procter & Gamble has like, has had people doing this for a hundred years.
No Soup for You! Regulating tech M&A
- ▶ 21:19 Benedict Evans Like, do you really think Procter & Gamble is going to change how they do their advertising based on that?
TV after software
- ▶ 14:35 Benedict Evans Procter and Gamble doesn't sell soap. 2 times in the scene
What's next for advertising?
- ▶ 2:37 Benedict Evans Um, which basically meant that where previously you could place an ad, and the way I always describe it is, um, your Procter & Gamble, you want to show nappy ads
- ▶ 10:36 Benedict Evans If you were to say, well, Procter & Gamble showed an ad
Stories in the noise
- ▶ 1:54 Benedict Evans Unilever, as people will realize, is one of the world's largest single advertisers, along with Procter & Gamble.
The retail reset
- ▶ 24:43 Benedict Evans And if you're Procter & Gamble, you should not have 30 soap brands, you should have five, and put everything behind those five, so people really know what they are, as opposed to, for the sake of argument, you've got 30 soap brands, because
- ▶ 30:47 Benedict Evans Scaling point where they need to get bought by Sephora or Procter & Gamble or whoever it is.
Asking the dumb questions
- ▶ 28:22 Benedict Evans Which is that the, well, at a very high level, it used to be you had this very straightforward flow in that if you're Procter & Gamble, say, you've probably got your own factories, certainly you have partner factories that are under… 2 times in the scene
The Business of publishing
- ▶ 15:21 Benedict Evans If you are Procter and Gamble, you want to show diaper nappy ads to women with small children, maybe men with small children, not retired people, and not students.
What comes next?
- ▶ 12:18 Benedict Evans So like Coca-Cola or L'Oreal or Procter & Gamble, they're consumer brands.
Amazon and eCommerce
- ▶ 23:06 Benedict Evans So this is a product and like Fortran Gamble had just never done that. 2 times in the scene