Midjourney, every mention
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every year anyone Benedict Evans 41Toni Cowan-Brown 5
Verbatim, from the transcripts: the passages where Midjourney comes up
Looking for AI strategies
- ▶ 4:23 Benedict Evans Like the, OpenAI's latest model generator is different to Midjourney because it knows what the picture was and you can say, add something to this and it will add it to that picture.
Ai eats the world
- ▶ 15:55 Benedict Evans I have a piece in draft where I, I got, um, mid journey to make me an image of Yodi doing data entry in a very boring drab office.
- ▶ 30:27 Benedict Evans So, so I'm writing something about error rates and I've got, I got my journey to make me a picture of Yoda doing data entry in like a dingy, boring office.
Looking for AI use-cases
- ▶ 6:00 Benedict Evans ChatGPT plus mid-journey means two people in a day instead of a team of 10 people in two weeks.
What's your AI strategy?
- ▶ 12:52 Benedict Evans And, you know, if you are trying to work out what your new points of sale would look like, if you're doing a lot of like product design, retail design, instead of getting lots of people to do sketches, you can use the journey.
- ▶ 21:19 Benedict Evans I think there's some standard common things, which is everyone has played with ChatGPT in mid-journey. 4 times in the scene
- ▶ 24:49 Benedict Evans Uh, or are we still going to be at this very, very indeterminate, um, sort of quasi random production that you get from a journey and runway and things like that?
Unbundling ChatGPT
- ▶ 11:56 Benedict Evans And like, like, like a lot of things, it's interesting to look at mid-journey. 5 times in the scene
- ▶ 17:28 Toni Cowan-Brown It's interesting you say that because I, I, I genuinely thought that we were going to see way more evolution and much faster with ChatGPT than we were with something like Midjourney. 3 times in the scene
Working out AI questions
- ▶ 8:11 Benedict Evans Um, and then look at the other extreme, you've got mid-journey, which is eight people, and you've got people kind of running projects with other open source models. 2 times in the scene
- ▶ 26:24 Benedict Evans And this is, I think, everyone's experience using Midjourney, is to get something that looks fantastic, you need to know two or 300 words to type in, in order to get that look.
Buzzfeed News, Reddit and OpenAI
- ▶ 13:25 Benedict Evans You know, anybody can fire up mid journey.
AI, copyright and collective knowledge
- ▶ 2:04 Benedict Evans And so then people say, well, what you're, what's happening here is at mid journey or stable.
- ▶ 5:50 Benedict Evans So I kind of want to come back to like the history of copyright, but I just wanted to pull on the photograph analogy and say, look, you know, I can go to Midjourney and I say, make me a picture of a spaceship of this size and shape and… 5 times in the scene
- ▶ 13:45 Benedict Evans Um, and I thought this was interesting looking at the whole, like, mid-journey, you stole my work thing.
- ▶ 16:18 Benedict Evans You know, if somebody works out that plugging this word into Midjourney will generate this look, do they own that? 2 times in the scene
- ▶ 27:22 Benedict Evans You know, we're going, quickly going to go to a model in which, um, you can run stable diffusion on the journey yourself on your computer or on your phone.
GPT-4 is here, now what?
- ▶ 5:32 Benedict Evans We've had Adobe launch Firefly, which is basically a more controlled and professionalized version of mid-journey and stable diffusion. 3 times in the scene
- ▶ 9:10 Benedict Evans Like, I mean, I've got bought a mid journey account for 30 dollars a month and it's still slow. 2 times in the scene
- ▶ 11:33 Benedict Evans So you can go to Midjourney, and so what I, sort of interesting workflow, um, is I'm not very good at describing something visual. 3 times in the scene
ChatGPT versus Google
- ▶ 7:22 Benedict Evans and so I went to Mid Journey and said, well, make me an image of Burt Reynolds in, as Han Solo, flying at the controls of the Millennium Falcon, and I get back four images, and they look like Burt Reynolds, he's grinning, it looks like the…
- ▶ 10:32 Benedict Evans Do you have, do you make it, because when you do mid journey or stable diffusion, it gives you four options and they look really different. 2 times in the scene
- ▶ 29:42 Benedict Evans And then the third is, like, you know, I thought, we've all kind of gone through waves of playing chat, playing with ChatGPT and playing with Stable Diffusion and Mid Journey.
Generative search
- ▶ 0:22 Toni Cowan-Brown What happens when open AI mid journey, make all the tools accessible and the models accessible tool.
Generative AI
- ▶ 1:20 Toni Cowan-Brown I was playing around with mid journey the other day.