Midjourney

also referred to as: mid-journey

8 statements across 6 episodes · 2 bullish · 2 bearish · 2 people on the record · first statement Mar 27, 2023 by Benedict Evans · said 46 times in 12 episodes since 2023 · across every show →

Mentions by year

brought up most by Benedict Evans (41), Toni Cowan-Brown (5)

tap a year for its mentions
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002.5458202320242025episodesmentions per episode
2025 1 mention in 1 episode
2024 9 mentions in 3 episodes 3 per episode
2023 36 mentions in 8 episodes 5 per episode

every mention, scene by scene, with the transcript →

Everything said about Midjourney, oldest first

Mar 27, 2023 neutral
Insight
Evans: Generative AI generates patterns without structural understanding of underlying objects
“It's making a pattern without any structural understanding of what the actual thing actually is.”
Benedict Evans Mar 27, 2023 ▶ 13:53 GPT-4 is here, now what?
Mar 27, 2023 negative
Opinion
Evans: Midjourney is not a product yet, just a Discord channel
“So they've kind of productized mid journey because mid journey basically isn't a product at the moment. It's a discord channel.”
Benedict Evans Mar 27, 2023 ▶ 5:48 GPT-4 is here, now what?
Apr 2, 2023 neutral
Prediction Held up
Evans: Running image generation models locally on phones is months or years away
“You know, we're going, quickly going to go to a model in which you can run stable diffusion on the journey yourself on your computer or on your phone. That's like months or years away. It's not decades away. That's close.”
Benedict Evans Apr 2, 2023 ▶ 27:22 AI, copyright and collective knowledge
Apr 24, 2023 neutral
Insight
Evans: Midjourney does not threaten art because tools cannot replace artistic sensibility
“Anybody can buy a camera, but that doesn't make you a photographer. You know, anybody can fire up mid journey. That doesn't mean you're going to, you know, doesn't mean you're going to produce something great in the way that somebody who has the right sensibil…”
Benedict Evans Apr 24, 2023 ▶ 13:20 Buzzfeed News, Reddit and OpenAI
Aug 17, 2023 neutral
Insight
Evans: ChatGPT's fluent prose masks its underlying lack of understanding
“With chat GPT, the lateral language generation is so good that you can't see the model behind it. It isn't as good as the text. Like the prose generation is perfect. The grammar is perfect. So that hides the fact that the understanding behind it isn't quite th…”
Benedict Evans Aug 17, 2023 ▶ 12:01 Unbundling ChatGPT
Aug 17, 2023 bullish
Prediction Not checkable as stated
Caron-Brown: Visual AI will evolve faster than text AI
“We're probably going to see way more and faster evolution with the visual stuff than we are with the written.”
Toni Cowan-Brown Aug 17, 2023 ▶ 17:38 Unbundling ChatGPT
Jan 29, 2024 negative
Opinion
Evans: Midjourney is not a real product yet, looks like a hack
“Midjourney isn't even a product yet. We're all talking about it. It's not actually a product. It's still like an engineer, like a dorm room. It looks like a dorm room hack.”
Benedict Evans Jan 29, 2024 ▶ 22:51 What's your AI strategy?
Apr 1, 2024 bullish
Assertion Not checkable as stated
Evans: Ad agencies replace 10-person two-week workflows using ChatGPT and Midjourney
“ChatGPT plus mid-journey means two people in a day instead of a team of 10 people in two weeks.”
Benedict Evans Apr 1, 2024 ▶ 5:56 Looking for AI use-cases
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