Apple Watch, every mention
23 scenes · ← back to Apple Watch
tap a year for its mentions
every year anyone Benedict Evans 41Toni Cowan-Brown 1
Verbatim, from the transcripts: the passages where Apple Watch comes up
A double episode: AI differentiation, and Apple does F1
- ▶ 34:11 Benedict Evans And you, that clearly applies to the watch. 3 times in the scene
Apple's Vision Pro
- ▶ 22:37 Benedict Evans Um, and the watch is certainly an AR device, and the watch effectively is the, um, Google Glass done right. 2 times in the scene
The magic customer
- ▶ 30:29 Benedict Evans I just have an iPhone and iPods and an Apple and an Apple card and an Apple watch and an Apple screen.
Vision Pro, two weeks on
- ▶ 19:05 Benedict Evans And the same with the watch.
- ▶ 27:32 Benedict Evans I mean, that's kind of true of the watch as well.
Apple Vision
- ▶ 0:20 Benedict Evans And, um, they spent, they spent an hour and a half watching, um, talking about new Apple features and iPhone features and watch and iPad stuff, which is all very nice if you've got an iPhone. 2 times in the scene
- ▶ 3:39 Benedict Evans Uh, they, and the same with the watch, the watch originally, there was a whole strand that this was like a high fashion device.
- ▶ 19:50 Benedict Evans 90 minutes into the presentation is the Apple Watch will tell you if your kids have their face too close to the screen.
What's next for advertising?
- ▶ 28:36 Benedict Evans Um, and if you remember the watch, they were three or four different stories because the watch was about being an accurate timepiece, and it was about luxury and fashion, which is why there was a gold one as sort of anchoring it as a… 6 times in the scene
How to think about tech
- ▶ 4:32 Benedict Evans I mean, I certainly had this experience myself, you know, when, when Apple launched a watch, and I thought, wait a minute, I'm supposed to be a luxury goods analyst now.
The Meta reality
- ▶ 30:35 Benedict Evans You know, look at the watch, you know, who else could, nobody else has managed to make it. 3 times in the scene
Apple's metronome
- ▶ 7:26 Benedict Evans And that's because they pulled everybody off that project to work on the watch, or to work on the car, or work on the glasses, or whatever it is they're working on.
- ▶ 9:33 Benedict Evans It's partly it fits the watch.
- ▶ 23:56 Benedict Evans So, yes, so the third thing I was going to say, which is loops back to, you know, this, this, this execution point, is every year they do the new phone, and the new operating system, and the new iPad, and the new watch, really mention the… 2 times in the scene
- ▶ 33:11 Benedict Evans The watch is not a brand extension.
Paying attention to Apple again
- ▶ 15:32 Benedict Evans They have this wearable watch that collects all of your health information.
The paradox of Apple
- ▶ 4:39 Benedict Evans Once they launch the iPad, now another iPad, and then the phone, sorry, then the watch, and people look and say, well, they haven't really announced anything new since the watch, and the watch wasn't a big deal, except a hundred million… 4 times in the scene
- ▶ 31:24 Toni Cowan-Brown It's interesting talking to people who own Apple watches and listening how they use it.
What the Apple and Facebook events tell us about their product cycles
- ▶ 0:10 Benedict Evans Um, one from Apple announcing new watch, new iPad, um, and a bunch of other small things.
- ▶ 5:03 Benedict Evans This was new watches, new iPads, and some other stuff. 4 times in the scene
- ▶ 11:53 Benedict Evans Not that this is the best that it could ever be, and we're only going to make one watch, and of course, we've got a roadmap for next year's watch, and next year's watch, and what's going to happen afterwards, and of course, the original…
- ▶ 16:01 Benedict Evans Particularly when you, then Apple have these sort of user videos of people who are, people who use the watch and who use the iPad, and who is it that they're kind of presenting and this is for, this is for it.
- ▶ 26:39 Benedict Evans You know, it's this relentlessly optimized machine for turning out a certain kind of product every 12 months, and whether that's phones and iPads and watches, and shipping two hundred and fifty million iPhones a year, machined out of… 2 times in the scene