Liautaud: Switched from Hot Dogs to Sandwiches Due to Equipment Costs
Jimmy John Liautaud · Turning $25K Into $3 Billion: The Hard Truths Of Jimmy John's Success · Joe Lonsdale · Oct 3, 2024 · at 2:18
Jimmy John Liautaud, founder of Jimmy John's, explains to host Joe Lonsdale why he opened a sandwich shop instead of a Chicago hot dog stand.
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“Well, my father gave me a budget of 25,000 dollars and I wanted to open a Chicago hot dog stand. And when I found out how much equipment it took to open a hot dog stand with fryers and steam tables and milkshake machines and ovens and hoods and all that, I didn't have enough money. So I really was just by default, it was a sandwich shopper go to the army.”
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