Scotti: Unscripted Founder Video Beat Fig.1 Celebrity Ads by 10x
Kimmy Scotti · Kimmy Scotti: How to Spot (and Build) the Next Big Thing · Joe Lonsdale · Jan 26, 2023 · at 32:18
Kimmy Scotti, Founding Partner of 8VC and Co-Founder/Chairman of Fig.1, discusses marketing performance data for her skincare brand Fig.1.
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“Our marketing team is like, yeah, there's this, but there's this girl who's talking about your product in this Instagram post that's performing 10 X better than these other celebrity Instagram posts, and I'm like, what girl are they talking about? And they pull the ad, I'm like, this is me, that's me.”
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