Frerichs: 3G Capital's Zero-Based Budgeting Model Only Works with Acquisitions
Anson Frerichs · Ex-Bud Light President: The Truth Behind the Brand’s Collapse · Joe Lonsdale · Feb 21, 2025 · at 4:38
Former Anheuser-Busch executive Anson Frerichs explains why InBev struggled after running out of major competitors to acquire.
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“The first one is that sort of the InBev style, which was the three G capital InBev zero based budgeting operating style. It only works when you have things to buy. Some degree, these guys got too successful. They bought everything. There was nothing left to buy. And all of a sudden they're forced to now build brands. These guys were never built brand builders”
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