The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
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Ek: AI will drastically lower the software barriers to music composition
“From there on to actually compose something, getting into the ID of the workflows, the plugins, all that kind of concepts, it's quite a lot to master. And I think that's the potential power with something like AI, obviously.”
Daniel Ek: Generative AI will wipe out the creative middle tier
“So my view is you're going to see both extremes. You're going to see the middle getting wiped out. More people participate, but the very, very top is probably going to increase in value as well.”
Ek: The era of artists living solely off recorded music was short
“There was a point in time where the majority of the revenue could be derived from recording music. But the challenge to that, what I would say is that the time in history where that was true was actually very, very short, right?”
Ek: Spotify's AI DJ feature will eventually outdo Discover Weekly
“Yes. And I think it'll even outdo Discover Weekly.”
Ek: Over 150 million people listen to podcasts on Spotify
“And today there's over a hundred and fifty million people listening to podcast on Spotify.”
Ek: German labels hacking Spotify to upload audiobooks prompted podcast expansion
“What happened in Germany is all the record companies started uploading audiobooks to the service. So they started hacking the system for all these other things, and when they ran out of that, they actually started uploading podcasts.”
Ek: Zuckerberg runs productive product review meetings with 15 to 20 people
“Mark, the average meeting he has is like 15 to 20 people in the room and how you make you know, a product review or discussion productive with 15 and 20 people still get people to be heard. Like he's very, very good at that stuff.”
Ek: German music labels uploaded audiobooks onto Spotify using catalog rights
“For instance, in Germany, unbeknownst to us, but one of the sort of crazy things that ended up happening was just people started uploading audio books because it turns out that these music labels actually own a bunch of audio book rights.”
Ek: Global audiobook listenership will expand to hundreds of millions
“Our view is we eventually think audiobooks should be much, much larger than what it is today. Hundreds of millions of people who are actually listening to audiobooks because the content is great, rather than today what's tens of millions of people.”
Ek: Early Spotify required eight word-of-mouth exposures per user signup
“In early Spotify we had eight people needed to have heard about Spotify before we were able to sign someone up. And so we realized that the geographical density in which that happened was actually a key sort of contributor and a timeline, so much of our early …”
Ek: Taylor Swift uses 2 to 4 songwriters versus 200 for K-pop
“Just on the songwriting side, it's the difference between if in Taylor Swift's camp, it's like two, three, four, maybe at the top. In some Koreans, it's 200 writers involved. And that's, like, a small part. And then you have, like, everything from merchandisin…”
Ek: Avicii was a brilliant composer who could not play instruments
“Take someone like you know, Swedish Avicii as an example. He was a brilliant composer. He truly was. But he didn't really know how to play any instruments.”
Ek: AI-generated audio will become indistinguishable from real recordings
“It's totally possible for us to make an entire episode where We're saying totally different things than what we're saying now, and it, at some point in the future, might be virtually indistinguishable from the real thing.”
Daniel Ek: Acquired reached over five million Spotify listening hours, tripling yearly
“On Spotify alone, you guys have now done over five million hours, and it tripled in the last year.”
Ek: Spotify had only a few million podcast listeners in 2019
“In 2019 you know, when we got into podcasts the world around podcast listening and Spotify, there was a few million people listening to this.”
Ek: Relatively simple Spotify changes could take 1-2 years to license
“In many cases, even making relatively simple changes could take one or two years for us to get licensed.”
Ek: Spotify has way north of half a billion users
“What we realized is we should use this base of what was then several hundred million people and today's way north of half a billion people and just serve them more stuff.”
Ek: Starbucks was one of the largest CD retailers in the US
“Starbucks and Howard Schultz was actually one of the biggest retailers of CDs. In the U.S.”
Ek: K-Pop entertainment companies employ internal software developers for platforms
“Not just from sort of maximizing The recorded side, but actually thinking about sort of fan development all the digital platforms, they have their own developers programmers building specific platforms.”