The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 1,040 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Supported
Studies reveal Coca-Cola is the world's number one ocean plastic polluter
“I was looking up studies recently, and the Coca-Cola company is the number one polluter globally of Crap in the ocean. Pepsi's very close behind all the big drink companies.”
Ben Gilbert Nov 24, 2025 ▶ 2:22:04 Coca-Cola: The Complete History & Strategy (Audio) · Acquired
Prediction Didn’t hold up
YouTube's Annual Revenue Will Likely Surpass All of Disney in 2025
“So YouTube is already bigger than Disney's media business, and this year will likely become bigger than Disney's entire business.”
Ben Gilbert Aug 26, 2025 ▶ 1:25:18 Google Part II: Alphabet (Audio) · Acquired
Assertion Supported
Gilbert: The BCCI banned IPL creator Lalit Modi for life in 2013
“And in 2013, the BCCI bars him from India cricket for life. I mean, this thing that he, like, willed into existence, that he created billions of dollars of value for all these other people, he has been barred from.”
Ben Gilbert Mar 24, 2025 ▶ 2:47:32 Indian Premier League Cricket (Audio) · Acquired
Assertion Supported
UK probe found Facebook told Cambridge Analytica to delete data in 2015
“The conclusion was that the quiz was taken by 320,000 people. Since those people had access to friends, the total surface area was the public profile data of eighty-seven million Facebook users. They also found that Facebook had requested that Cambridge Analyt…”
Ben Gilbert Oct 28, 2024 ▶ 4:47:24 Meta (Audio) · Acquired
Assertion Contradicted
Gilbert: Microsoft is the only Big Tech giant without federal antitrust probe
“The only one that's not under active antitrust investigation today by the federal government.”
Ben Gilbert Jul 22, 2024 ▶ 1:31:48 Microsoft Volume II: The Complete History and Strategy of the Ballmer Years (Audio) · Acquired
Assertion Supported
Gilbert: Popular belief that Nadella originated Azure is historically inaccurate
“As the general public is concerned, Steve Ballmer was obsessed with Windows. He built the enterprise business. He left. Satya Nadella came in and launched Azure, and Azure has been great. Like, not exactly. That's not really what happened.”
Ben Gilbert Jul 22, 2024 ▶ 3:35:10 Microsoft Volume II: The Complete History and Strategy of the Ballmer Years (Audio) · Acquired
Assertion Partly supported
Hermès destroys imperfect manufactured products to prevent them from entering the market.
“Hermes cares so deeply about their brand that they burn imperfect products so they never see the light of day.”
Ben Gilbert Feb 20, 2024 ▶ 3:50:55 Hermès (Audio) · Acquired
Assertion Supported
Eli Lilly claimed rebates account for 75% of insulin's sticker price
“Eli Lilly has publicly claimed that the cost of these discounts and rebates accounted for 75% of the sticker price of insulin.”
Ben Gilbert Jan 22, 2024 ▶ 1:30:33 Novo Nordisk (Ozempic) · Acquired
Assertion Supported
Wegovy and Ozempic cost over $1,000 monthly in the United States
“The price of Ozempic to treat diabetes is north of a thousand dollars, and Wegovy for weight loss is north of 1300 dollars per month before insurance, and this is in the U.S. So expensive, right? That's a lot of money. In Canada, of course, Ozempic is 147 doll…”
Ben Gilbert Jan 22, 2024 ▶ 2:27:32 Novo Nordisk (Ozempic) · Acquired
Assertion Supported
Early studies show GLP-1 weight loss causes 40% lean muscle loss
“When you're losing weight normally, you lose, like, 25% lean muscle, and these early studies are showing it's something like 40%.”
Ben Gilbert Jan 22, 2024 ▶ 3:36:01 Novo Nordisk (Ozempic) · Acquired
Assertion Contradicted
Gilbert: Gaming revenue historically surpassed Hollywood and TV including arcade coin drops
“I was shocked to learn that the gaming industry has always been larger than TV and Hollywood, if you include the total coin drop in arcades, and I always just thought this was this new phenomenon of like, wow, video games have become so much a part of the fabr…”
Ben Gilbert Apr 26, 2023 ▶ 1:41:12 Benchmark’s Mitch Lasky and Blake Robbins on The Art of Business in Gaming · Acquired
Assertion Supported
The NFL Is the Single Largest Media Property in the World
“It's that the NFL is the single largest media property by value, and the funny thing is, if you go look at the, because we did this for the Nintendo episode, you go look at the largest media Media properties. They list Mario, they list Pokemon, and they, and t…”
Ben Gilbert Mar 29, 2023 ▶ 2:42:54 Sessions: David Senra (Founders Podcast) · Acquired
Assertion Supported
Gilbert: Enron's Rebecca Mark Sold $83M in Stock Without Charges
“She sold about eighty-three million dollars of stock. She actually got out early enough, and she was sort of cast out by the male executives at the top in a way where she was actually never accused of any wrongdoing and never really a part of the prosecution o…”
Ben Gilbert Nov 29, 2022 ▶ 3:18:37 Enron · Acquired
Prediction Held up
Gilbert: Amazon will inevitably surpass Walmart in total global revenue
“If you look at the gap that Amazon closed in total revenue since the time they were founded to Walmart, they're going to catch them. No doubt about it.”
Ben Gilbert Jul 19, 2022 ▶ 2:58:00 Walmart · Acquired
Assertion Supported
John Foley sold $96M of Peloton stock near its 2021 peak
“John Foley sold ninety six million dollars of Peloton stock in 2021 when the price was really high and he was talking about what a strong future the company still had in front of it.”
Ben Gilbert Feb 10, 2022 ▶ 1:57:47 Peloton - the entire history and strategy behind America's trendiest workout · Acquired
Assertion Supported
Steve Jobs demanded 100% of Pixar film profits in renegotiation with Disney
“He proposes a deal to Eisner, and this is where the relationship becomes irreparable. Pixar should actually be getting a hundred percent of the profits, not 50%, and they're now prepared to fund the budget themselves, too. Disney would just get a 10% distribut…”
Ben Gilbert Aug 10, 2026 ▶ 2:31:35 Disney: The Renaissance and the Empire · Acquired
Assertion Supported
Disney secretly formed Circle 7 Animation to make Pixar sequels without Pixar
“Disney actually does start a new studio inside the company called Circle Seven Animation. That will be tasked with developing, right away, Toy Story III, Monsters, Inc. II, and Finding Nemo II.”
Ben Gilbert Aug 10, 2026 ▶ 2:33:27 Disney: The Renaissance and the Empire · Acquired
Assertion Supported
Top weekly Disney+ movies are consistently Pixar and Disney Animation
“We've heard that the vast majority of the top 15 movies viewed every week on Disney Plus are either Pixar or Disney Animation. Not live action, not Star Wars, not The Avengers. The stuff that kids watch over and over. And those Disney animation movies are all …”
Ben Gilbert Aug 10, 2026 ▶ 2:45:53 Disney: The Renaissance and the Empire · Acquired
Assertion Supported
Gilbert: Netflix's operating income matches Disney's total company operating income
“Netflix's operating income on streaming, their entire business is the same as Disney's entire company operating income.”
Ben Gilbert Aug 10, 2026 ▶ 3:52:48 Disney: The Renaissance and the Empire · Acquired
Assertion Supported
Parks and cruises now account for almost 60% of Disney's total profits
“Almost 60% of the profits of the entire company come from parks and cruises.”
Ben Gilbert Aug 10, 2026 ▶ 3:58:03 Disney: The Renaissance and the Empire · Acquired
Assertion Partly supported
Disney invented the flywheel business model concept
“And they really did invent the entire concept of the flywheel business model that so many entrepreneurs are trying to copy.”
Ben Gilbert Jun 23, 2026 ▶ 3:59 The Walt Disney Company: The most successful enterprise for monetizing human nostalgia (Audio) · Acquired
Assertion Supported
Retlaw received $121 million from Disney Productions for attractions and royalties
“Insanely, Wed Enterprises, which would later be Rett Law, got a total of seventy-five million dollars in checks from Walt Disney Productions for the Disneyland Railroad and for the monorail, between 1953 and 1981, and another forty six million for name royalti…”
Ben Gilbert Jun 23, 2026 ▶ 3:27:41 The Walt Disney Company: The most successful enterprise for monetizing human nostalgia (Audio) · Acquired
Assertion Supported
Vanguard and rival index funds own 24% of the US stock market
“Vanguard is the largest shareholder of most U.S. Corporations, and together with the other big index funds like BlackRock, State Street, and Fidelity, they own 24% of the entire U.S. Stock market.”
Ben Gilbert May 18, 2026 ▶ 1:35 Vanguard: The communist capitalist who saved investors a trillion dollars (Audio) · Acquired
Assertion Supported
84% of Vanguard funds have outperformed their peers over the past decade
“84% of Vanguard's funds have outperformed their peers over the last 10 years.”
Ben Gilbert May 18, 2026 ▶ 3:04:17 Vanguard: The communist capitalist who saved investors a trillion dollars (Audio) · Acquired
Assertion Supported
Bernie Ecclestone Stripped Formula 1 Race Tracks of Advertising and Hospitality Revenue
“In addition to these agreements that Bernie was having everyone sign, race organizers were required to surrender income from trackside advertising and corporate hospitality. To Formula One owned entities. So this now means that the race organizer, the track bu…”
Ben Gilbert Mar 5, 2026 ▶ 57:11 Formula 1: Fast cars, celebrities, and B2B software (Audio) · Acquired
Assertion Supported
Red Bull Racing Operates at Near-Zero Profit Just to Market Energy Drinks
“They generate zero profit despite being one of the best teams and the highest revenue teams or near zero profit, very thin to create the biggest marketing spectacle that they can to sell energy drinks.”
Ben Gilbert Mar 5, 2026 ▶ 2:13:26 Formula 1: Fast cars, celebrities, and B2B software (Audio) · Acquired
Assertion Supported
The Mercedes Formula 1 Team Generates an Estimated $200 Million in Annual Profit
“Mercedes does an estimated two hundred million in operating income from Formula One now.”
Ben Gilbert Mar 5, 2026 ▶ 2:53:39 Formula 1: Fast cars, celebrities, and B2B software (Audio) · Acquired
Assertion Supported
The Mercedes Formula 1 Team's Valuation Grew From $165 Million to $6 Billion
“When he joined the team in 2013, he negotiated to own almost a third of the team, which at the time, the whole team was worth about one hundred and sixty five million. And it's now, 13 years later, worth six billion dollars.”
Ben Gilbert Mar 5, 2026 ▶ 2:55:22 Formula 1: Fast cars, celebrities, and B2B software (Audio) · Acquired
Assertion Supported
Formula 1 Teams Average $200 Million in Sponsorships, Comprising 60% of Revenue
“About 60% of the revenue comes from sponsorship, and the teams are now averaging about two hundred million dollars of total sponsorship per team, but average is kind of the wrong way to look at it because it varies wildly from front of the grid to back of the …”
Ben Gilbert Mar 5, 2026 ▶ 3:24:54 Formula 1: Fast cars, celebrities, and B2B software (Audio) · Acquired
Assertion Supported
Formula 1's Revenue Share Distributed to Teams Plunged From 50% to 37%
“The percent of F-one management revenue that goes to teams, which was 50% back in 2018 and has shrunk to about 37% last year.”
Ben Gilbert Mar 5, 2026 ▶ 3:53:48 Formula 1: Fast cars, celebrities, and B2B software (Audio) · Acquired
Assertion Partly supported
Sports betting provides a $2.3B indirect annual benefit to the NFL
“Nielsen estimated the indirect impact like we were talking about on the league and in every way that it helps the flywheel to be about 2.3 billion dollars per year that the league benefits from the legalization of sports betting.”
Ben Gilbert Jan 27, 2026 ▶ 3:27:09 The NFL: How small-town teams became America's most valuable sports empire (Audio) · Acquired
Assertion Supported
The NFL added 4M female fans in Taylor Swift's first year
“In the first year of the relationship, September of 23 to September of 24, the NFL added four million female fans. The Chiefs were 3.4 million of those.”
Ben Gilbert Jan 27, 2026 ▶ 3:45:14 The NFL: How small-town teams became America's most valuable sports empire (Audio) · Acquired
Assertion Partly supported
Gilbert: FOIA records reveal major CPG brands behind Trader Joe's private-label
“Eater, the website, submitted a FOIA request to the US government to the USDA and the FDA. To figure out, via food recalls, who makes Trader Joe's items. And by the Freedom of Information Act, they have to provide that information. And so there's a whole bunch…”
Ben Gilbert Oct 27, 2025 ▶ 1:38:44 Trader Joe’s: Hawaiian shirts and counter positioning (Audio) · Acquired
Assertion Supported
Gilbert: Trader Joe's pays its suppliers cash on delivery
“You just have cash as soon as you drop something off at their loading dock. This gives them a huge edge of being a preferred customer for these vendors. That those companies never have any cash flow issue or a waiting issue. As soon as they drop it off, Trader…”
Ben Gilbert Oct 27, 2025 ▶ 3:00:02 Trader Joe’s: Hawaiian shirts and counter positioning (Audio) · Acquired
Assertion Supported
Google Doubled Its Offer to Keep Ilya Sutskever Before OpenAI
“Google came back with a big counter, something like double the offer, and I think it was delivered from Jeff Dean personally, and Ilya said, nope, I'm doing this.”
Ben Gilbert Oct 6, 2025 ▶ 1:35:31 Google Part III: The AI Company. Google is amazingly well-positioned... will they win in AI? (Audio) · Acquired
Assertion Supported
OpenAI Only Collected $130M of Its Initial $1B Pledge
“The funny thing is, it was later reported that a billion dollars was not actually collected. Only about a hundred and thirty million of it was actually collected to fund this nonprofit.”
Ben Gilbert Oct 6, 2025 ▶ 1:37:04 Google Part III: The AI Company. Google is amazingly well-positioned... will they win in AI? (Audio) · Acquired
Assertion Supported
Google Operates an Estimated 2 to 3 Million Custom TPUs
“But today, Google, it's estimated, has two to three million TPUs. For reference, Nvidia shipped, people don't know for sure, somewhere around four million GPUs last year.”
Ben Gilbert Oct 6, 2025 ▶ 1:49:49 Google Part III: The AI Company. Google is amazingly well-positioned... will they win in AI? (Audio) · Acquired
Assertion Supported
OpenAI Originally Planned to Be a B2B API Business Before ChatGPT
“They also just throw up a paywall randomly because they thought that the business was going to be an API business. They thought that the projections were all about how much revenue they were going to do through B to B licensing deals. And then they just realiz…”
Ben Gilbert Oct 6, 2025 ▶ 2:26:39 Google Part III: The AI Company. Google is amazingly well-positioned... will they win in AI? (Audio) · Acquired
Assertion Contradicted
Eric Schmidt Proposed Google Acquire Tesla for Self-Driving Tech
“There's what Eric Schmidt wanted, which is crazy. He proposed, oh, let's just go buy Tesla, and that'll be our starting place, and then we'll just put all of our self-driving equipment on all the cars.”
Ben Gilbert Oct 6, 2025 ▶ 2:55:06 Google Part III: The AI Company. Google is amazingly well-positioned... will they win in AI? (Audio) · Acquired
Assertion Contradicted
Google Could Have Acquired Tesla for $3 Billion
“It was three billion.”
Ben Gilbert Oct 6, 2025 ▶ 2:55:36 Google Part III: The AI Company. Google is amazingly well-positioned... will they win in AI? (Audio) · Acquired
Assertion Supported
Waymo Reportedly Surpassed Lyft in San Francisco Gross Bookings in January 2025
“This year, in January, they were reportedly doing more in gross bookings than Lyft in San Francisco.”
Ben Gilbert Oct 6, 2025 ▶ 2:59:39 Google Part III: The AI Company. Google is amazingly well-positioned... will they win in AI? (Audio) · Acquired
Assertion Supported
Waymo Study Shows 91% Reduction in Serious Injury Crashes vs Human Drivers
“The study that Waymo just released last month showed that they have 91% fewer crashes with serious injuries or worse compared to the average human driver, even controlled for the fact that Waymo's right now are only driving on city surface streets.”
Ben Gilbert Oct 6, 2025 ▶ 3:03:13 Google Part III: The AI Company. Google is amazingly well-positioned... will they win in AI? (Audio) · Acquired
Assertion Partly supported
Google Cloud Exceeds $50B Run Rate at 30% Growth
“And today, they're over fifty billion dollars in annual revenue run rate. It's growing 30% year over year. They're the fastest growing of the major cloud providers, five X in five years.”
Ben Gilbert Oct 6, 2025 ▶ 3:27:56 Google Part III: The AI Company. Google is amazingly well-positioned... will they win in AI? (Audio) · Acquired
Prediction Held up
Neoclouds Will Offer Google TPUs in the Coming Months
“I think within a year it might happen. There are rumors already that some NeoClouds in the coming months are gonna have TPUs.”
Ben Gilbert Oct 6, 2025 ▶ 3:31:22 Google Part III: The AI Company. Google is amazingly well-positioned... will they win in AI? (Audio) · Acquired
Assertion Supported
Google Maps Generates an Estimated Five to Ten Billion Dollars Annually
“They don't break out revenue, but estimates are that Maps does well over five billion in revenue, maybe even ten billion in revenue.”
Ben Gilbert Aug 26, 2025 ▶ 41:37 Google Part II: Alphabet (Audio) · Acquired
Assertion Supported
Alphabet generates more net income than any other U.S. company
“Google, and I should say Alphabet today, generates more net income or profit than any other U.S. Company. More than Apple, Microsoft, Exxon Mobil, JPMorgan Chase, Berkshire Hathaway.”
Ben Gilbert Jun 30, 2025 ▶ 2:01 Google Part I: Origins of Search. How the Best Business in Human History Happened (Audio) · Acquired
Assertion Supported
Epic has zero customer churn among its major hospital clients
“They have the majority of the U.S.'s major hospital systems using their software and of their over 600 customers, they have never lost a single one.”
Ben Gilbert Apr 21, 2025 ▶ 1:42 Epic Systems (MyChart) · Acquired
Assertion Supported
Cerner merged 36 entities together before Oracle acquired it
“By the way, earlier when I said 24 different companies merged together to create Cerner, I forgot that this chart that I'm looking at predates when Cerner then bought Siemens. So then there's another 12 companies that had merged together to become Siemens that…”
Ben Gilbert Apr 21, 2025 ▶ 1:27:50 Epic Systems (MyChart) · Acquired
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