The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 6 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 1 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Opinion
Thompson: Nothing visually about Substack is memorable
“Nothing visually about Substack is memorable. Every single site looks the same. And also they'll be reading a post and I'll have to like bring down the address bar number. Who am I reading again?”
Ben Thompson Dec 6, 2022 ▶ 38:09 Stratechery (with Ben Thompson) · Acquired
Disclosure
Thompson Explored Building a Substack Equivalent Before It Launched
“I actually thought about building a sub stack a few years before they launched. I actually had a team together and it ended up falling apart, but my big hesitation was always, I just wasn't sure if it would be venture scale.”
Ben Thompson Dec 6, 2022 ▶ 1:14:06 Stratechery (with Ben Thompson) · Acquired
Insight
Boyle: Individual journalists are more powerful than legacy media institutions
“The kind of biggest trend in media, and I can talk about another one of our investments, Substack, which I think has sort of benefited from this trend, is that people are now brands. They are identities. And the individual journalist is ultimately more powerfu…”
Katherine Boyle Jun 6, 2022 ▶ 39:29 American Dynamism (with Katherine Boyle) · Acquired
Assertion Open · timeframe Dec 2025
Thompson: Substack's seed deck pitched 'Stratechery in a box'
“Substack's seed deck says Shackery in a box. That was their pitch.”
Ben Thompson Dec 6, 2022 ▶ 32:11 Stratechery (with Ben Thompson) · Acquired
Assertion Partly supported
Gilbert: Not Boring is the number one business newsletter on Substack
“I did some research last night. Not Boring is the number one substack newsletter on business.”
Ben Gilbert Dec 3, 2021 ▶ 1:21 Not Boring (with Packy McCormick) - Extended Cut · Acquired
Assertion Not checkable as stated
McCormick: Substack is completely free for Not Boring's ad-supported model
“The most beautiful part about sub stack is because they've taken such a strong stand for subscriptions and against advertising. No one on their team has ever even reached out to me. And so I paid zero dollars for my main platform because they want to pretend l…”
Packy McCormick Dec 3, 2021 ▶ 1:16:38 Not Boring (with Packy McCormick) - Extended Cut · Acquired
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