Chang: Apple's initial TSMC pitch proposed a 40% gross margin
Morris Chang · TSMC founder Morris Chang · Acquired · Jan 27, 2025 · at 1:14:19
TSMC founder Morris Chang recalls his initial dinner meeting with Apple COO Jeff Williams, who proposed that TSMC manufacture Apple's chips.
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“He did say that we will let you have a 40% gross margin, and I think, well, I didn't say anything. I didn't answer him. I didn't respond to that, but our margin at that time was already 45%, and I was trying to put it up to 50%.”
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