Visa spent $40 million on 1988 Olympic sponsorship and media
David Rosenthal · Visa (Audio) · Acquired · Nov 27, 2023 · at 2:22:26
Acquired co-host David Rosenthal details how Visa acquired global Olympic sponsorship rights after American Express passed on the IOC's initial offer.
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“After Amex declines, John and the team get in touch with the IOC, the price tag has gone up to seventeen million dollars just for the rights. That's before any media buys. No advertising, there's just for the right to be a global sponsor of the Olympics. They pull the trigger. They become the founding, like, global Olympic sponsor. They spend another twenty three million dollars in media for the 1988 Olympics. So forty million dollars in total on one global event.”
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