Lasky: Platform publishers dominate gaming by aggregating demand to leverage supply
Mitch Lasky · Benchmark’s Mitch Lasky and Blake Robbins on The Art of Business in Gaming · Acquired · Apr 26, 2023 · at 21:31
Benchmark partner Mitch Lasky explains how platform publishers like Steam and Tencent disrupted traditional packaged retail games via demand aggregation.
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“Where you aggregate demand On an online platform, and then you utilize that demand to leverage the supply side of the, of whatever industry that you're entering. And I think you look at steam and steam shares many of those attributes. And I think that move, which was essentially perfected by Tencent with QQ and the things that they did sort of leveraging their messaging platform in the games business. That's been sort of the kill shot for platform based publishing in the industry.”
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