NFL caps private equity investment to four approved firms at 10% equity
David Rosenthal · The NFL: How small-town teams became America's most valuable sports empire (Audio) · Acquired · Jan 27, 2026 · at 4:04:14
David Rosenthal outlines the specific rules adopted by the NFL when allowing private equity ownership in teams.
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“The NFL will approve a set list of private equity firms, large private equity firms who have the opportunity, the option, the ability to invest in league franchises. That list is vetted by the NFL subject to change. And if you are not on that list, you are not allowed in. And that set of firms right now is only four, four very large private equity firms that have the anointed ability. To invest in NFL teams. Number two, those private equity firms are now allowed to own up to 10% of the equity in NFL franchises, but no more than 10% under any circumstances.”
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