Modern Athletes Function as Serialized Reality TV Shows on Social Media
David Rosenthal · Nike (Audio) · Acquired · Jul 25, 2023 · at 3:39:14
Acquired co-host David Rosenthal explains why athlete sponsorships have evolved from simple billboard impressions into continuous narrative entertainment.
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“Only thing I would add to that is just reiterate what kind of has hit me through doing the research in this episode is that athletes are Netflix shows. Yeah. I didn't think of that until we were actually recording here. And these days, especially in the beginning, it was athletes are billboards and Netflix shows in that, you know, on SportsCenter or whatever, like you're going to see the swoosh. Now with social media and the modern world, It literally is a Netflix show. People are following, you name it, Patrick Mahomes, Serena Williams, they have a following who are following their lives like a reality TV show.”
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