All 200-plus BankAmericard franchise banks joined Dee Hock's NBI
David Rosenthal · Visa (Audio) · Acquired · Nov 27, 2023 · at 1:23:32
Acquired co-host David Rosenthal explains how Visa founder Dee Hock successfully convinced every existing BankAmericard licensee bank to unite under a single cooperative entity in around 1970.
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“Every single Member bank of the previous Bank of AmeriCard franchisee organization. Every single one of them signs up for the new organization led by Dee. Not a single person jumped ship.”
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