Assertion Supported AI assessment confidence: 90% certainty 4/5 debate potential 1/5

Ballmer: Microsoft initially charged fixed fees before switching to per-unit licensing

Steve Ballmer · The Steve Ballmer Interview · Acquired · Jun 2, 2025 · at 13:39

Former Microsoft CEO Steve Ballmer discusses the pricing and business model structure of Microsoft's early operating system and software deals with IBM and OEM partners.

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“We didn't charge for the operating system on an ongoing basis. We charged for it one time. If you got a new version, we charged another time and we did the same thing for basic and everything else because At the time, you could think we were like a substitute for an R&D department, which means we were fixed price. It was only I don't know, four or five years later that we actually switched to licensing per unit as opposed to just fixed fee.”

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