DeMuro: Dealers commonly sold Ford Broncos $20k to $30k over sticker
Doug DeMuro · Doug Demuro on Analyzing the Car Industry, Creator-Led Businesses, and Porsche Follow Up (Raw Video) · Acquired · Sep 20, 2023 · at 29:41
Doug DeMuro explains to Ben Gilbert and David Rosenthal how independent car dealerships captured massive windfall profits due to pricing autonomy during vehicle shortages.
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“I mean, say they were selling Broncos for 20, 30,000 over sticker. That was like a common thing. These dealers were, have been living incredibly large over the last couple of years.”
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