The Ledger
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Tracy Sun: Poshmark invests heavily in short-form and live streaming video
“Fast forward to today, and we have had to continue to innovate over the 11 years or so that we've been in business. And for example have really invested in video product, which we would never been able to do back, you know, back, back in the days. And so short…”
Tracy Sun: Poshmark acquired Swape One to authenticate products using AI
“We had made an acquisition of a company called Swape One last year that uses AI and ML to authenticate products.”
Tracy Sun: Poshmark attempted an AI styling feature years before technology matured
“And so being able to use AI to really deliver on styling is something that we've been thinking about for, I think we try to styling. Feature four or five years ago, and it just, the technology wasn't ready for it.”
Tracy Sun: Poshmark promotes first-time sellers with banners and shipping discounts
“We also give them a boost by putting a banner on their listing. And we tell everyone at Poshmark when they land on that listing, Hey, you know what? This seller hasn't made a sale yet. You can get a discounted shipping if you're the first person. To shop from …”
Tracy Sun: Poshmark founders seeded culture by personally fulfilling early orders
“That is something we started with our community in the first year... In the early days when we had, you know, hundreds of orders, a lot of them were sold by us, right? We're seeding the marketplace. We're selling stuff ourselves... And we sent them tissue pape…”