The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 6 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Eyal: Addiction is defined as a compulsive dependency that harms users
“An addiction is a compulsive dependency on a behavior or substance, and it's always bad, right? So addictions by definition hurt the user”
Nir Eyal Jan 2, 2019 ▶ 11:57 a16z Podcast | Trigger, Action, Reward, Investment -- Four Steps for Habit-Forming Products
Insight
Nir Eyal: Shrinking screens make user habit formation essential
“I believe that as the interface shrinks, right, as we go from desktop to laptop to mobile and now to wearable, habits become more important. Why? Because there's less room, there's less real estate to trigger people. So it has to be a habitual behavior because…”
Nir Eyal Jan 2, 2019 ▶ 3:37 a16z Podcast | Trigger, Action, Reward, Investment -- Four Steps for Habit-Forming Products
Insight
Nir Eyal: Four steps are required for unprompted product engagement
“That in a habit forming product, you have to have these four fundamental elements, these, this trigger, action, reward, investment. They have to be there. It's kind of the prerequisite for a product that builds what I call unprompted user engagement”
Nir Eyal Jan 2, 2019 ▶ 9:17 a16z Podcast | Trigger, Action, Reward, Investment -- Four Steps for Habit-Forming Products
Insight
Nir Eyal: Products do not need habits to be successful
“Not every product needs to be habit forming, right? This isn't magic pixie dust that as long as you can make your product habit forming, it's going to be successful. Plenty of companies don't need to form habits. They can bring customers back with ads. They ca…”
Nir Eyal Jan 2, 2019 ▶ 9:33 a16z Podcast | Trigger, Action, Reward, Investment -- Four Steps for Habit-Forming Products
Insight
Eyal: Products cannot build habits without addressing internal triggers
“And without understanding what that internal trigger is that you're creating association with, you're never going to create that habit.”
Nir Eyal Jan 2, 2019 ▶ 15:56 a16z Podcast | Trigger, Action, Reward, Investment -- Four Steps for Habit-Forming Products
Insight
Nir Eyal: High frequency of action is required to form user habits
“The condition is that it needs to be something, it needs to be a decision or an action that's made with little or no conscious thought. And it has to occur frequently. So frequency is a kind of precondition for the ability to even form the habit in the first p…”
Nir Eyal Jan 2, 2019 ▶ 17:40 a16z Podcast | Trigger, Action, Reward, Investment -- Four Steps for Habit-Forming Products
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