The Ledger
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Lingelbach: Interactive AI video requires vertical integration across models and UX
“And I think that necessitates vertical integration, not just in the core model layer, but also in like how you interact with the models.”
Lingelbach: Boundaries Between AI Intelligence and Rendering Models Will Disappear
“I think like with, when we're looking forward as to how the technology evolves, I think a lot of the lines between like what traditionally was like the intelligence portion of a model and what was traditionally the rendering portion of the model are going to g…”
Lingelbach: Generative AI is moving toward monolithic omnimodal models
“Where I see the field going towards is monolithic omnimodal input, omnimodal output. Where you can provide guidance signals to how closely the model adheres to each of the input modalities.”
Lingelbach: LLMs, not video models, limit real-time AI actors
“Oh, a hundred percent. But I think that the bigger limitation is not the video model right now. I think the bigger limitation is actually that I think large language models still have a lot of work in terms of making people feel very authentic.”
Lingelbach: Memes are one of the best GTM strategies for companies
“I think memes are one of the best go-to-market strategies for a lot of companies.”
Hedra was first to deploy dialogue-centric generative video at scale
“We were, I think the first major audio video foundational model company that was able to deploy, you know, these full body expressive dialogue centric generative videos at scale”
Lingelbach: Hedra is first to market with low-latency interactive video model
“We just launched this real time interactive video model which is the first to bring this like low latency image, audio video experience really to market.”
Lingelbach: AI video will feature bidirectional communication and programmable personalities
“So in my, like, you know, future state, like, you should be able to have a subject in video that you can bidirectionally communicate with, that can follow cues, that has a distinct personality that you can program, and that creates, like, essentially the, you …”
Lingelbach: AI startups should integrate partner models to maximize user experience
“And I think that, for me, it was, like, you need to identify, like, that It's a core pain point and core market segment that you need to serve and you need to do whatever possible to deliver the best experience to them. And if that involves bringing in partner…”
Lingelbach: Founder life requires giving up work-life balance
“It's definitely one of those things where you have to give up the notion of having, like, work-life separation, or, like, a personal life or anything.”
Lingelbach: Traditional text-to-video prompting will not remain the primary video AI paradigm
“I think that traditional prompt text to video is like very much not what the paradigm will look like.”
Lingelbach: AI video creation will shift to autonomous content engines
“And I think in the same way, like we've seen this transition from like, you know, auto completion and code generation to now coding agents. I think we're going to see something very similar with content engines, and that's a lot of what we've been working on.”
Lingelbach: Enterprise software companies are running Hedra-generated ads on Forbes
“I'm on Forbes the other day, and I see a Hedra generated, like, ad”
Lingelbach: Startups must translate prosumer AI trends into enterprise products
“It's our job as startups to kind of take these like signals from the prosumer users and then productionize that and make that something that, you know, enterprise users can come and, you know, rely on to make the next generation of their content needs.”
Lingelbach: Generative acting requires personality and control beyond standard video models
“So I think, you know, generative acting is really important, because it's something that's quite distinct from just creating a media model. There's a lot that goes into imbuing, you know, personality and consistency and control into these models that's specifi…”
Lingelbach: Workflows for autonomous digital personas will proliferate
“I think we're going to start seeing more workflows around the creation of, like, these autonomous digital personas, not just for, like, real people, but also for, like, total fabricated personas as well.”
Lingelbach: Low-cost interactive video will fundamentally change how people interact with LLMs
“When you're able to bring the cost of this technology down low enough, I think it actually is fundamentally going to change how people interact with these LLMs that are driving a lot of these new experiences.”
Lingelbach: Audio-only AI agents fail to capture visual learning benefits
“Historically, voice agents, very powerful, but you're missing out on all of the, like, visual comprehension that really benefits people while learning.”
Lingelbach: Claude dominates coding, OpenAI general use, Gemini enterprise
“Claude has become kind of the de facto coding model, opening eyes, that general assistant. Gemini is, like, powering a lot of enterprise use cases now, just due to its, like, cost effectiveness, speed, and general capabilities.”
Lingelbach: Post-hoc lip-syncing fails because speech rhythm correlates with body gestures
“Putting lips on top of something is not actually driving the animation. Like, your breathing is correlated with how you talk, right? How you move your hands. I mean, I guess I do weird hand gestures. Now I'm getting self-conscious. I would argue it's correlate…”
Lingelbach: Niche AI apps can reach hundreds of millions in revenue
“There applications that maybe aren't wildly popular, but they're so popular amongst a passionate group of segments, these companies can scale to like hundreds of millions of revenue.”
Lingelbach: Iconic AI companies win by solving the UX last mile
“When I think about, like, the most iconic companies in the space, They did that last mile, right? Like, ChatGPT has built out a really good user experience for interacting with LLMs, and they've built things into that core workflow that people aren't coming fo…”
Lingelbach: Unbundling AI inputs allows precise user control across modalities
“The more stuff that you bundle into a monolithic core model, the higher the bar becomes on, like, building that steerability into all the modalities. And I think unbundling the inputs is a good way of still giving people that ability to go in and tweak specifi…”
Lingelbach: AI video tools face a trade-off between control and model priors
“The more control we surrender over to these very large data-driven models, the more priors we can bake in to make that easier to get to that natural distribution of content. But at the same time, the more control the user has to kind of surrender. And I think …”
Lingelbach: Teaching 3D interfaces is harder than teaching reference prompting
“Because these three D systems, it's hard to teach people how to use a three D interface, probably even harder than teaching them how to prompt with references.”
Lingelbach: LLMs Are Scaling Maturely, But AI Video Remains Very Early
“I think LLMs are now kind of in this, like, scaling paradigm, right, where, like, people are putting more compute in, they're doing more, like, RLHF, they're doing more reasoning. But, like, you know, video is actually still really early.”
Lingelbach: Real-time video faces deter customers from yelling at AI support agents
“We see this now when we're talking to customer support companies that are thinking about integrating real-time video. It's a lot harder to, like, yell at An assistant that has a face that's staring at you that can, like, wince.”
Lingelbach: Real-Time UI Prototyping Is Changing How Creative Software Is Built
“And I think this is like changing how we build software, especially. I think creative tools are really exciting because there's just As you're talking about so much dimensionality and so many opportunities to rethink how we interact with media and being able t…”
Lingelbach: Creators use Hedra with n8n to automate video publishing
“We see a lot of use cases where people combine us with something like N-A-N where they'll use, like, deep research and pull together scripts, they'll bring in a dihedra to generate the audio and video portion, and they'll automate the deployment to their chann…”
Lingelbach: Enterprise accounts are Hedra's fastest-growing customer segment
“Enterprise is more fastest It is our fastest growing segment now.”
Lingelbach uses Claude with GitHub and Linear as an AI product manager
“One of these really exciting use cases of AI is like automating a lot of, you know, these processes that you have to go through as a founder. Like, I recently started using, like, Claude with, like, linear, and Notion, and GitHub integration as, like, a micro …”