Lingelbach: Memes are one of the best GTM strategies for companies
Michael Lingelbach · Why AI Characters & Virtual Influencers Are the Next Frontier in Video ft Hedra’s Michael Lingelbach · Aug 14, 2025 · at 1:09
Michael Lingelbach, founder and CEO of Hedra, discusses how viral internet memes serve as highly effective go-to-market strategies for AI startups.
0:00 / 0:03exact quote · 3.3s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“I think memes are one of the best go-to-market strategies for a lot of companies.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Michael Lingelbach
Lingelbach: Interactive AI video requires vertical integration across models and UX
“And I think that necessitates vertical integration, not just in the core model layer, but also in like how you interact with the models.”
Lingelbach: Boundaries Between AI Intelligence and Rendering Models Will Disappear
“I think like with, when we're looking forward as to how the technology evolves, I think a lot of the lines between like what traditionally was like the intelligence portion of a model and what was traditionally the rendering portion of the model are going to g…”
Lingelbach: Generative AI is moving toward monolithic omnimodal models
“Where I see the field going towards is monolithic omnimodal input, omnimodal output. Where you can provide guidance signals to how closely the model adheres to each of the input modalities.”
Lingelbach: LLMs, not video models, limit real-time AI actors
“Oh, a hundred percent. But I think that the bigger limitation is not the video model right now. I think the bigger limitation is actually that I think large language models still have a lot of work in terms of making people feel very authentic.”