The Ledger
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Bratzel: Cheap AI tools won't automatically turn anyone into top storytellers
“And even today, I think one of the things we're going to run into a lot is this idea of like, Oh, anybody can do this now with AI tools and everything else. And to me, it feels a little bit like suggesting that because Ableton is like five dollars now, anybody…”
Bratzel: 2D generative AI won't suffice; virtual experiences require 3D
“The generated eye tools and the stuff you see image based right now is very two dimensional. I don't think that's actually gonna be the solution. I think what it's gonna be is when those tools are able to really generate and include into like a three dimension…”
Bratzel: Rejecting AI technology to stop its adoption is wishful thinking
“The idea that you're gonna, like, reject this and then it's just gonna stop in this tracks is just the most wishful thinking thing I've ever, I can ever imagine, right? So the thing to do is try to, like, identify the parts of it that you don't agree with and …”
Bratzel: Digital avatars need fixed physical traits to maintain instant recognizability
“I think that was one of the brilliant insights we had early on. It's like people, like recognizable, like instantly, because if we change it too much, right, you lose that kind of like instant recognizability. So Michaela, just like sticking with the space bun…”
Bratzel: Brud sought 90% visual quality at 10% traditional CGI cost
“What we were trying to do is like the lowest scale possible. We're doing this on social media. We can get to 90% quality, right? People are not going to care if like this one fly away of her hair is like slightly not quite right, right? So we're like, how can …”