Insight certainty 5/5 debate potential 3/5

Bratzel: Rejecting AI technology to stop its adoption is wishful thinking

Isaac Bratzel · Digital Humans and the Story Behind Lil Miquela · Mar 31, 2023 · at 39:02

Isaac Bratzel, former Chief Design and Innovation Officer at Brud, addresses pushback from the art community regarding generative AI models.

0:00 / 0:14exact quote · 14.5s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“The idea that you're gonna, like, reject this and then it's just gonna stop in this tracks is just the most wishful thinking thing I've ever, I can ever imagine, right? So the thing to do is try to, like, identify the parts of it that you don't agree with and try to figure out how can they make that better, right?”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Isaac Bratzel

Insight
Bratzel: Cheap AI tools won't automatically turn anyone into top storytellers
“And even today, I think one of the things we're going to run into a lot is this idea of like, Oh, anybody can do this now with AI tools and everything else. And to me, it feels a little bit like suggesting that because Ableton is like five dollars now, anybody…”
Isaac Bratzel Mar 31, 2023 ▶ 22:59 Digital Humans and the Story Behind Lil Miquela
Prediction Not checkable as stated
Bratzel: 2D generative AI won't suffice; virtual experiences require 3D
“The generated eye tools and the stuff you see image based right now is very two dimensional. I don't think that's actually gonna be the solution. I think what it's gonna be is when those tools are able to really generate and include into like a three dimension…”
Isaac Bratzel Mar 31, 2023 ▶ 27:02 Digital Humans and the Story Behind Lil Miquela
Insight
Bratzel: Digital avatars need fixed physical traits to maintain instant recognizability
“I think that was one of the brilliant insights we had early on. It's like people, like recognizable, like instantly, because if we change it too much, right, you lose that kind of like instant recognizability. So Michaela, just like sticking with the space bun…”
Isaac Bratzel Mar 31, 2023 ▶ 13:15 Digital Humans and the Story Behind Lil Miquela
Assertion Not checkable as stated
Bratzel: Brud sought 90% visual quality at 10% traditional CGI cost
“What we were trying to do is like the lowest scale possible. We're doing this on social media. We can get to 90% quality, right? People are not going to care if like this one fly away of her hair is like slightly not quite right, right? So we're like, how can …”
Isaac Bratzel Mar 31, 2023 ▶ 22:39 Digital Humans and the Story Behind Lil Miquela
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 1,000 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.