The Ledger
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Ulrich: Centralizing all enterprise AI functions into one department is foolish
“Artificial intelligence, like electricity, like it, it's just a part of so much of the organization. It would be foolish, dangerous, and probably impossible to try to strip out all those elements and centralize them into one place.”
Ulrich: Generative AI solutions are not yet ready for direct consumer use
“There's enthusiasm, but I, it's definitely not unbridled as people are very worried about the accuracy, the hallucination, the efficacy of these, and particularly as you start pointing these to customer facing solutions, there's a very high bar on what that's …”
Ulrich: Traditional ML beats GenAI for structured data and fraud management
“If you have structured data, you're doing forecasting models, a lot of the fraud management, traditional artificial intelligence, machine learning, Is going to be more efficient, more effective, and certainly more cost effective as a way to do it.”
Ulrich: Mastercard scores real-time transaction fraud in milliseconds using GenAI
“The product we have is called Decision Intelligence, and that's where in the milliseconds we have between when a transaction passes through our network from when you tap to buy something in a store, it passes through MasterCard to go to the issuer. We're provi…”
Ulrich: AI reasoning models increasingly decline to answer when uncertain
“It's not just the accuracy that is improving, but the percentage of time, the significant increase in percentage of time that those models will basically say, I don't know the answer to a question.”
Ulrich: Proprietary data and inference will differentiate future AI applications
“I do think that the use of data becomes a more critical differentiator. Inference becomes a more critical differentiator.”
Ulrich: Mastercard's Shopping Muse uses GenAI for online retail recommendations
“In personalization, we have something called Shopping Muse, which is basically enabling the in-store experience online. So you have a chatbot effectively where you can type in your own language and ask for recommendations. ... It's allowing you to interact lik…”
Ulrich: Mastercard uses RAG and internal databases for customer onboarding AI
“What we've done is we've created a digital assistant that uses RAG and points to all these technical databases, the Q and A's we've had over time, where we've tested and fine-tuned these models to enable customers to onboard our products easier by automating a…”
Ulrich: Mastercard brought seven external experts to brief its board on AI
“When we presented to our board of directors on AI in September, the way we structured is I had seven external speakers come in, right? To give different perspectives from an investor perspective. The CEO of one of the leading LLMs. We partnered with Databricks…”
Ulrich: Multimodal AI is uniquely valuable for financial invoice reconciliation
“When we think about things in financial services, big invoice reconciliation, bill pay, you'll have these things come in as PDFs, you'll have them come in as images, you'll have them come in as text in a variety of ways. As we start looking at things holistica…”