Ulrich: Mastercard's Shopping Muse uses GenAI for online retail recommendations
Greg Ulrich · How AI is Powering Payments, with Greg Ulrich of Mastercard · Feb 5, 2025 · at 9:28
Greg Ulrich, Chief AI and Data Officer at Mastercard, describes Shopping Muse, a generative AI feature for personalized online retail experiences.
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“In personalization, we have something called Shopping Muse, which is basically enabling the in-store experience online. So you have a chatbot effectively where you can type in your own language and ask for recommendations. ... It's allowing you to interact like you would with an in-store agent using all of genetic techniques to make, again, personalization of a better experience for the end consumer.”
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