The Ledger
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why aren't all 3 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Hogg: Payers now treat virtual care as a standard reimbursable service
“Now with virtual care we are a normal product. It is a normal clinical service, and it is in the eyes of a payer. They know how to pay for these types of services.”
Hogg: B2C2B pairs direct patient acquisition with traditional payer reimbursement
“So in a nutshell, the B to C to B motion is trying to control the growth through direct patient acquisition. So I can build up my own funnels and channels to acquire patients, but then still get paid by the traditional system of payers and employers.”
Hogg: B2B2C digital health startups risk building for buyers instead of patients
“I think one of the challenges that folks got into with B to B to C is that that. Isn't so acute. And so you're able to build something that you can pitch well to buyers, but it might not be something that fits a problem that actual patients and users need to s…”