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Chris Hogg is the founder of Marley Medical, a virtual-first clinic for chronic condition management. He explains how evolving payer perceptions enable direct-to-consumer digital health models.
“Now with virtual care we are a normal product. It is a normal clinical service, and it is in the eyes of a payer. They know how to pay for these types of services.”
quote is from the automated transcript, cleaned for reading:
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More from Chris Hogue
Insight
Hogg: B2C2B pairs direct patient acquisition with traditional payer reimbursement
“So in a nutshell, the B to C to B motion is trying to control the growth through direct patient acquisition. So I can build up my own funnels and channels to acquire patients, but then still get paid by the traditional system of payers and employers.”
Chris HogueDec 2, 2021▶ 7:01B2C2B in Digital Health, a founder's playbook
Insight
Hogg: B2B2C digital health startups risk building for buyers instead of patients
“I think one of the challenges that folks got into with B to B to C is that that. Isn't so acute. And so you're able to build something that you can pitch well to buyers, but it might not be something that fits a problem that actual patients and users need to s…”
Chris HogueDec 2, 2021▶ 13:08B2C2B in Digital Health, a founder's playbook
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