The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 9 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Neistat: Nike 'Make It Count' video launched the obnoxious 'inspirational' ad trend
“If you bring it all back, there was none of that before that video. That video was the inflection point.”
Appleby's offshore client list included Nike, Uber, Queen Elizabeth II, and Bono
“Their clients were like Nike and Uber, and as it turned out, The Queen and Bono and all those people were also clients.”
Jeff Jordan: Fashion and brands face dis-economies at high market saturation
“Once everyone's wearing Nikes, people stop wearing Nikes, so you're kind of I worked at Disney when it was a long time ago, it was very, very hot on the consumer product side, and, you know, we couldn't sell enough, and then five years later, you can't give it…”
Magic Johnson: 1979 Nike equity offer would be worth over $1B today
“If I had a deal, did that deal in 1979, it'd be over a billion dollars.”
Rampell: E-commerce eliminates spatial moats for commodity resellers
“Now the internet, you can go to any store, so if there are, like, 5000 stores that don't make their own products, and they all send, they all sell the exact same shoe from Nike, that doesn't make sense. You should either go to Nike directly, or you should go t…”
Neistat: 'Make It Count' was Nike's top or second-most watched online video
“I do believe that my Nike video is still, it was the most, it might now be second most watched video that Nike's ever put online.”
Reichert: Personalized manufacturing will move from hobbyists into mainstream products
“Ultimately this could become not just kind of a cottage industry, but it, it's the way I think mainstream products are going. I mean, you look at products that Nike offers where you can personalize all sorts of aspects of your shoe. It's not three printed per …”
Gaskins: Effective branding requires emotion, quality, and identity alignment
“There's what, and I call it like the EQI effect. So it stands for emotion, quality, and identity. The best brands, when you think about Nike, You think about the brand, Peloton, the brands that you really love and adore. They connect with people on an emotiona…”