Jeff Jordan: Fashion and brands face dis-economies at high market saturation
Jeff Jordan · a16z Podcast | Getting Network Effects · Jan 2, 2019 · at 42:17
Jeff Jordan, General Partner at Andreessen Horowitz, contrasts network effects with brand popularity cycles, recalling his experience managing consumer products at Disney.
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“Once everyone's wearing Nikes, people stop wearing Nikes, so you're kind of I worked at Disney when it was a long time ago, it was very, very hot on the consumer product side, and, you know, we couldn't sell enough, and then five years later, you can't give it away to the same audience, and, you know, just kind of, you know, Disney became, you know, I was there in the years of Lion King and all those, and then, Disney animation hit a hit a pause button, Pixar cleaned their clock, and you literally couldn't give away Disney stuff. So it's, you know, one of the most valuable brands in the world has done, and Nike's done a little bit of it, too. They're hot and not back and forth.”
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