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Assertion Supported
Simudis: BMW structured iBrand separately to pursue new mobility services
“Another example is BMW's iBrand, an organization that has been set up very differently from the major business units of BMW trying to look at not only the manufacturing aspect, the design and manufacturing aspect of the car, which is what BMW and other automak…”
Evangelos Simudis Jan 2, 2019 ▶ 19:12 a16z Podcast | On Corporate Venturing & Setting Up 'Innovation Outposts'
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