Riccitiello: Esports economics differ from traditional sports because publishers own the IP
John Riccitiello · How Gaming is Changing the Media Landscape · Mar 16, 2020 · at 21:25
Unity CEO John Riccitiello warns investors against assuming esports team investments share the economic structure of traditional professional sports leagues like the NFL or NBA.
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“Ultimately the economics of e-sports is different because it's not an aggregation of teams that make the league. It's the league that owns the teams. Completely different. And in this case, the league is Activision, Electronic Arts, Riot, Take Two, Bethesda, and they completely control how the economic outcomes are going to end up.”
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