Insight certainty 4/5 debate potential 3/5

Lee: Early food startups must hire top lobbying firms to compete

David Lee · a16z Podcast | Reinventing Food · Jan 2, 2019 · at 15:52

David Lee, CFO and COO of Impossible Foods, shares advice at the a16z Summit on how food tech startups must prepare for opposition from established agricultural lobbies.

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“You have to have the best lobbying group on your payroll as a young pre-revenue startup if you want to compete.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from David Lee

Prediction Not checkable as stated
Lee: Future generations will be horrified that people ate animal meat
“One day, little kids will look at their parents, shocked and horrified, and say, I cannot believe you all used to eat meat, meat of dead animals.”
David Lee Jan 2, 2019 ▶ 18:27 a16z Podcast | Reinventing Food
Assertion Not checkable as stated
Lee: Blind taste tests show Impossible Burger matches beef for meat eaters
“We know empirically, tested blind versus a cow were as delicious to a meat eater.”
David Lee Jan 2, 2019 ▶ 7:35 a16z Podcast | Reinventing Food
Assertion Supported
Lee: Animal farming lobby is much bigger than the NRA
“Animal farming, in my case, is arguably the most well-funded lobbying organization in the United States, much bigger than the NRA, by far.”
David Lee Jan 2, 2019 ▶ 15:41 a16z Podcast | Reinventing Food
Assertion Not checkable as stated
David Lee: Impossible Foods requires no new tech leaps for price parity
“We don't have to make any more leaps in technology to get there.”
David Lee Jan 2, 2019 ▶ 17:15 a16z Podcast | Old Food, New Tech -- 'Clean Meat'
Assertion Contradicted
David Lee: Animal farming emits as much greenhouse gas as all transportation
“Animal farming produces more greenhouse gases than almost any sector, the same as all forms of transportation combined, period.”
David Lee Jan 2, 2019 ▶ 6:33 a16z Podcast | Reinventing Food
Assertion Not checkable as stated
Lee: 75% of Impossible Foods consumers are actually meat eaters
“Three quarters of the people eat our product are meat eaters.”
David Lee Jan 2, 2019 ▶ 7:22 a16z Podcast | Reinventing Food
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