Christensen: High-tech products almost always have social and emotional dimensions
Clayton Christensen · a16z Podcast | Competing Against Luck · Jan 2, 2019 · at 27:05
Clayton Christensen, Harvard Business School professor and author of 'The Innovator's Dilemma', outlines the components of customer needs within his 'Jobs to Be Done' framework.
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“And almost always, even for sophisticated high-tech products, They have emotional, social, and functional job, elements of the job.”
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