Lai: Free-to-play games average only 5% to 10% monetizing users
Jonathan Lai · 2024 Big Ideas: AI-First Games That Never End with Jonathan Lai · Dec 16, 2023 · at 16:51
a16z General Partner Jonathan Lai explains traditional video game economics and monetization ratios.
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“So one is free to play, where the majority of users actually around 90 to 95% on average play a game for free, and then the minority five to 10% actually monetize.”
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