Chen: App discovery shifts from home screens to voice assistants like Siri
Frank Chen · a16z Podcast | Apple and the Widgetification of Everything · Jan 2, 2019 · at 4:37
Frank Chen (a16z partner) outlines the historical progression of application interaction paradigms following Apple's expansion of Siri developer access.
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“If you think about how do you find applications and content, we've gone from, well, the start button on your desktop OS controls that, right? You hit the start button and applications show up. Then we went to mobile, which was your home screen controls that, right? Which is whatever set of icons appears when I push the start screen on my iPhone, that's how I find content. And then what Apple is trying to enable is a third way, which is Siri is the front end for it, which is I can just do a natural language query and it'll get me to the right app and then shoot at the parameters.”
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