Todd Cranny: Messaging requires data validation followed by strict delivery discipline
Todd Cranny · a16z Podcast | Messages and Movements in Politics AND Business · Jan 2, 2019 · at 18:09
Todd Cranny, a political strategist, discusses why organizations must rely on tested data rather than personal gut feelings when delivering core messages.
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“The message itself, you test it, you know what it is, you know what the data tells you. Now that's the first part of it. Then you have to have a somebody who can deliver it and someone who can deliver it the way it's supposed to be delivered. In other words, deliver it the way you tested it and then deliver it with some confidence and stay on that message and not wander all around.”
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