Patel: Refusing integration with 20%+ market share competitors self-excludes products
Jeetu Patel · From the Dot-Com Crash to the AI Era: How Builders Survive Waves of Disruption · Aug 6, 2025 · at 39:01
Jitu Patel, President and CPO at Cisco, shares a strategic lesson on interoperability and competing with market leaders.
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“And the one lesson I've learned in that is when someone owns more than 20% share in the market and you don't integrate with them, you're just excluding yourself from the market. You're actually not doing anything to displace that vendor.”
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